本文主要内容是战略和策略受品牌、目标和定位的影响，与此同时，公司必须即兴创作他们的产品，必须尝试一些新的口味在他们的比萨饼，可以吸引顾客，同时可以创造更多的兴趣比萨饼。必胜客还应注意产品质量，确保产品质量始终保持新鲜(Evans, 2013, p.318)。公司必须把重点放在以消费者为导向的战略上，为此他们还必须从消费者的角度来考虑问题。所有这些策略将帮助公司影响他们的品牌概念，并在其他竞争对手之间取得良好的关系。本篇亚特兰大论文代写文章由美国论文人EducationRen教育网整理，供大家参考阅读。
Along with this, the company must improvise their product and must try some new taste in their pizza which can attract the customers as well as can create more interest towards pizza. Pizza Hut should also pay attention to its product quality and should make sure that the quality of the product remains fresh all the time (Evans, 2013, p.318). The company must focus that their strategy should be consumer oriented and for that they also have to go through with the consumer’s perspective. All these strategies will help the company to influence their brand concept and to obtain good rapport among the other competitors.
Furthermore, strategies for influencing the targeted audience must have to be formulated and implemented appropriately. Valuable marketing relies on recognizing a profitable target audience and then finding approach to retrieve and manipulate it. Pizza Hut is a restaurant and all age of people does go to restaurant for having some good food and spending some quality times with their close ones. So, in this case Pizza Hut must keep take not of the fact that their ambiences must make comfortable for all age of people. Along with this, the company should also provide food of every range that can attract different ages and gender of people. There must be some combos or Pizzas that may appeal the children, some varieties for youngsters and some other for all age group.
Social media marketing can influence majority of the people belonging to any age group. Now-a-days people of all age are engaged in socializing. Another important strategy can be standard strategies. In this case, influencing people by convincing that the food of the company is preferred by the people for its good taste will help to obtain the targeted audience (Stibel, 2015, p.149).
Now, the strategy for positioning is the other essential factor. After targeting consumer and enhanced digital marketing strategies, it becomes easier to establish the position and to compete with competitors with good positions. Innovation in menu of Pizza Hut and its services will definitely help to obtain a successful position in the market.