The company has two owners which are running the firm under the partnership. It has employed a team of 8 employees and staffs who will look after the regular operations of the business who are assigned with different roles and responsibilities towards their job. The company has hired experienced (technical and management) and educated staff for providing services to the customers in the shop and to make the customers satisfied with their needs and demand. The owners have 10 years industry experience in retail merchandising, fashion and design and retail accounting. They are directly involved in managing and operating the clothing business. Both the owners play the role of Entrepreneurs in setting up the clothing business and promoting their brands (Moutray, 2009).
The ownership structure is in partnership form with equal rights and sharing equal profits and losses as per their partnership ratio. The employees are approached through putting advertises in job portals and newspaper which will help them to recruit the best candidate for store keeper. The compensation will be based on knowledge, experiences, and performance of the candidate. If the employee or staffs are able to retain or attract customers and increase sales, they will be rewarded with incentives. (Gupta and Shaw, 2014). The performance incentive and rewarding programs are part of the business agenda which will motivate the employees to give maximum input. They need the training to realize the taste and preferences of the customers which will help them to display the product based on their choices.
The company’s growth strategy is to provide value-added products and services which will ensure customer satisfaction. It also aims to provide value – pricing which will also attract the middle-class customer profile to purchase more products. The quality will be managed and maintained by reviewing the performances and profit earned monthly. The organization structure will change once the company happens to expand its store outsides Australia in respect of hiring more employees and managers to supervise the operations (Gopalani, 2010). The employees will have a career path in gaining experience in retail fashion and design and customer relationship building.