In the part of creation and capture of key value, before the relationship establishment, the firms need to analyze the characteristics of the potential partners. The characteristics are recognized by the parties when relationship is built up once. The continuities of the relationship act as the source of interests among the customers. The key values are the set of benefits which belong to a firm coming from all resources. The acceptance and reorganization value can lead to the choice and the maintenance of a certain supplier alternatively. It can also lead the selection and continuous progress of a particular buyer as a target of the supplier.
There is a consistent characteristic of the intrinsic value. The intrinsic outcome considers all the analysis of benefits and sacrifices involved in the relationship between the buyers and suppliers. The outcome reflects the buyer’s willingness to pay and the opportunity cost of the supplier. The intrinsic outcome essentially goes in a one-way direction where the resources can generate benefits once the relationship goes ahead. The benefits may belong to the company and develop a relationship with the other business partners. Apple has entered into the strategic partnerships with other companies to expand their business operations in other countries.
It has enabled the company to increase its profitability.The buyer-supplier relationship is one of the very valuable and precious relationships in the management line. This relationship is also crucial for any organization. Through this relationship, the organization can understand the market condition. Today one of the buyer’s major tactical objectives is to attempt to decrease the number of suppliers that the buyer is dealing with. This can be accomplished by analysing systems of suppliers, with suppliers in diverse levels. The company should have the ability to supply some additional value to the buyer in order to become an efficient supplier.