这里有三个战略大纲，从中选出最适合公司的。首先是通过需求驱动的推送策略。这种策略的目的是将产品定位于零售和批发等经销商，以说服他们购买该服务。然而，这种策略在这里并不适用，因为将目的地推到客户或游客面前可能不会唤起对目的地的好感(Gretzel et al.， 2010)。这只会给该地区的品牌带来问题。另一种策略是利用展会来推广目的地，但这种策略也不是最新的。它可能导致对组织没有那么有效。因此，选择最合适的策略是社交媒体策略作为推广工具。在当前的环境下，所有的机构都需要利用社交媒体作为平台，同时拥有一个社交媒体策略，以成功的方式继续他们的活动(Gretzel et al.， 2010)。这一战略是一个制定和实施计划以及策略的过程，以最优地利用社会媒体的力量，以促进和营销的目的。简而言之，在商业领域最有效地利用社会化媒体优化营销，就是行动计划。此外，社交媒体营销是通过社交媒体渠道推广该地区的网站或其业务的过程(Gretzel et al.， 2010)。从这个角度来看，这将是一个强大的战略，将有助于获得大量的链接，重点和流量。在考虑在web上推广Burleigh区域时，需要考虑各种因素，以实现最大的实时销售潜力，并以现实的方式实现相同的目标。为了推广这个目的地，将会对社交媒体平台使用社交媒体策略，如Facebook, youtube和Twitter上的视频使用(Gretzel et al.， 2010)。通过这种方式，甚至在游客到达黄金海岸地区之前就有可能接触到他们。
黄金海岸，Burleigh区域将在昆士兰创意框架下共同推广(Gretzel et al.， 2010)。这是昆士兰旅游和活动的一种国家旅游方式。这是一项将在社交媒体上获得优势的战略，也是一种确保昆士兰州的旅游目的地以及体验的定位方式，其重点是竞争优势，并有助于与游客群体建立联系。昆士兰品牌战略基石包含四个基本主题的体验。这些都是昆士兰的生活方式，岛屿和周围地区的海滩，与自然的接触和冒险的机会。通过体验的所有基本主题，展示了基本属性和Burleigh地区的卖点。
There are three strategies outline here from which the most appropriate will be selected for the company. First is the push strategy which is driven through demand. This strategy has been designed for marking the products towards resellers such as retailing and wholesaling for convincing them to purchase the service. However this strategy will not be suitable here as pushing the destination in front of the customers or tourists might not result in evoking favourability for the destination (Gretzel et al., 2010). This will only lead towards issues for the brand of the region. Other strategy is to use trade shows where the destination can be promoted but this strategy also is not the latest one in the list. It might result in not being that effective for the organization. Therefore, the strategy selected most appropriately is social media strategy as a promotional tool. In the current environment, all the establishments need to make use of social media as a platform along with having a strategy of social media for continuing their activities in a successful manner (Gretzel et al., 2010). This strategy is a process to devise and implement plans as well as tactics for harnessing optimally the social media power for purposes of promotion and marketing. In brief, it is the action plan to use optimization of social media in the most effective manner for marketing in commercial domain. Marketing of social media furthermore is the process to promote the site of the region or its business by channels of social media (Gretzel et al., 2010). From this perspective it will be a powerful strategy that will help in obtaining links, focus and traffic in massive amounts. There are various factors to be kept in perspective while considering promoting the Burleigh area over the web in order to lead towards maximizing the real time sales potential and achieve the same in a realistic manner. In order to promote this destination, there will be use of social media strategy with regard to social media platform such as Facebook, use of videos on You Tube and Twitter (Gretzel et al., 2010). In this manner, it will be possible to reach the customers as tourists even before they arrive to the area of Gold Coast.
The Gold Coast, Burleigh area region will be promoted collectively under the Brand Queensland creative framework (Gretzel et al., 2010). This is an approach of state tourism for Queensland Tourism and events. This is a strategy which will gain strength over social media and is an approach that will ensure destinations of Queensland as well as experiences have been positioned in a manner that focuses over competitive benefits and helps in connecting with visitor groups. Brand Queensland strategy cornerstone is inclusive of 4 essential themes of experience. These are lifestyle of Queensland, Islands and the Beaches in the surrounding area, Encounters of Natural nature and the opportunity to adventure. Essential attributes and Burleigh area selling points are showcased through all the essential themes of experience.
With regard to the selected destination, it is understood that there is a need for demand and the supply will come forward through this desired destination (Pike, 2016). The role of tourism in the Gold Coast region with regard to Burleigh area will lie in promotion through the following:
Demand driven through marketing of destination
Global and local campaigns as well as missions being conducted
Bidding through business based events, distributing and service making
Market research conduction of primary and secondary nature
Leverage at the level of state and national industry level
Leadership within the local industry.
In order to meet with the demand, supply will be offered and this further will be inclusive of:
Identifying and securing investors of potential nature for newer infrastructure of tourism in Burleigh area (Mak, 2016)
Developing infrastructure within the area
Ensuring there are several events being conducted
Making policies and planning according to them
Development of the niche sector as well as promoting and educating the potential and actual tourists in relation to this area
Formulating connections internationally and with the domestic public
Focusing on development of exports as this also brings forward tourist preferences