美国研究生申请文书:Zara的营销报告

27 5月 美国研究生申请文书:Zara的营销报告

美国研究生申请文书:Zara的营销报告

Zara已经被证明是当今最成功的服装品牌之一。它已经占领了全球市场,也引起了人们的关注。本研究完成了Zara的营销报告。该报告包括对Zara的使命和愿景、目标和战略的讨论。并进行了PEST分析和SWOT分析。进一步,从微观角度对Zara公司进行了回顾,分析了Zara在女装市场中的地位,分析了该公司的营销组合。最后讨论了Zara女装的建议。

介绍

Zara是世界上最受欢迎的时尚品牌之一,以其服装和其他配饰而闻名。该公司成立于1975年,由阿曼西奥奥尔特加在西班牙,目前属于“Inditex”集团。公司作为一个受欢迎的时尚品牌,长期以来不断满足客户的需求。

Zara的使命宣言

Zara的使命宣言是满足顾客的欲望。为了做到这一点,他们还确保并承诺提供一致和创新的业务策略,以改善客户体验。Zara还承诺为顾客提供用物美价廉的优质材料制作的新颖优雅的设计。

借助Zara的商业模式,为社会的可持续发展做出贡献。

Zara的目标

Zara公司的目标如下:

确保“快时尚”品牌的竞争优势

采用和实施这种渐进式的创新策略。这可以通过使用信息技术实践来实现。

加大对信息技术、移动技术等最新技术的投资力度。

通过适应包括移动应用程序在内的技术创新,使我们能够跟上不断增长的经济。

美国研究生申请文书:Zara的营销报告

Zara has proved to be one of most successful clothing brand in the present times. It has captured the worldwide market and also the attention of the people. In this research the marketing report of Zara has been done. The report includes the discussion on Zara’s mission and vision, its objectives and strategies. Also, the PEST analysis and SWOT analysis has been done. Further, microeconomic review of the company, the position of Zara in the women’s wear market, the marketing mix of the company has been analysed. In the end, the recommendations for the Women’s wears of Zara have been discussed.

Introduction

One of the most popular fashion brands in the world which has been famous for its clothing and other accessories is Zara. The company has been founded by Amancio Ortega in 1975 in Spain and presently belongs to the ‘Inditex’ Group. The company has reconciled as a popular fashion brand and has continued to fulfil the demand of the customers for a long time.

Mission Statement of Zara

The mission statement of Zara is to satisfy the desires of the customers. In order to do the same, they also ensure and pledge to provide consistent and innovative business strategies in order to improve customer experience. Zara also promises to provide the new and elegant designs to the customers which are made from the quality materials which are affordable.

With the help of the business model of Zara, the company aims to contribute towards the development of the society in a sustainable manner.

Objectives of Zara

The objectives of Zara Company can be illustrated as follows:

To ensure competitive advantage as a company known for “Fast Fashion”

To use and implement such an innovation strategy which is incremental. This can be done by the use of information technology practices.

To investment more and more in the latest technologies including information technology and mobile technology.

To be able to keep us with the growing economy by adapting to the technological innovation including the mobile apps.