Zara has proved to be one of most successful clothing brand in the present times. It has captured the worldwide market and also the attention of the people. In this research the marketing report of Zara has been done. The report includes the discussion on Zara’s mission and vision, its objectives and strategies. Also, the PEST analysis and SWOT analysis has been done. Further, microeconomic review of the company, the position of Zara in the women’s wear market, the marketing mix of the company has been analysed. In the end, the recommendations for the Women’s wears of Zara have been discussed.
One of the most popular fashion brands in the world which has been famous for its clothing and other accessories is Zara. The company has been founded by Amancio Ortega in 1975 in Spain and presently belongs to the ‘Inditex’ Group. The company has reconciled as a popular fashion brand and has continued to fulfil the demand of the customers for a long time.
Mission Statement of Zara
The mission statement of Zara is to satisfy the desires of the customers. In order to do the same, they also ensure and pledge to provide consistent and innovative business strategies in order to improve customer experience. Zara also promises to provide the new and elegant designs to the customers which are made from the quality materials which are affordable.
With the help of the business model of Zara, the company aims to contribute towards the development of the society in a sustainable manner.
Objectives of Zara
The objectives of Zara Company can be illustrated as follows:
To ensure competitive advantage as a company known for “Fast Fashion”
To use and implement such an innovation strategy which is incremental. This can be done by the use of information technology practices.
To investment more and more in the latest technologies including information technology and mobile technology.
To be able to keep us with the growing economy by adapting to the technological innovation including the mobile apps.