分类
美国代写论文

美国研究生申请文书:Zara的营销报告

美国研究生申请文书:Zara的营销报告

Zara已经被证明是当今最成功的服装品牌之一。它已经占领了全球市场,也引起了人们的关注。本研究完成了Zara的营销报告。该报告包括对Zara的使命和愿景、目标和战略的讨论。并进行了PEST分析和SWOT分析。进一步,从微观角度对Zara公司进行了回顾,分析了Zara在女装市场中的地位,分析了该公司的营销组合。最后讨论了Zara女装的建议。

介绍

Zara是世界上最受欢迎的时尚品牌之一,以其服装和其他配饰而闻名。该公司成立于1975年,由阿曼西奥奥尔特加在西班牙,目前属于“Inditex”集团。公司作为一个受欢迎的时尚品牌,长期以来不断满足客户的需求。

Zara的使命宣言

Zara的使命宣言是满足顾客的欲望。为了做到这一点,他们还确保并承诺提供一致和创新的业务策略,以改善客户体验。Zara还承诺为顾客提供用物美价廉的优质材料制作的新颖优雅的设计。

借助Zara的商业模式,为社会的可持续发展做出贡献。

Zara的目标

Zara公司的目标如下:

确保“快时尚”品牌的竞争优势

采用和实施这种渐进式的创新策略。这可以通过使用信息技术实践来实现。

加大对信息技术、移动技术等最新技术的投资力度。

通过适应包括移动应用程序在内的技术创新,使我们能够跟上不断增长的经济。

美国研究生申请文书:Zara的营销报告

Zara has proved to be one of most successful clothing brand in the present times. It has captured the worldwide market and also the attention of the people. In this research the marketing report of Zara has been done. The report includes the discussion on Zara’s mission and vision, its objectives and strategies. Also, the PEST analysis and SWOT analysis has been done. Further, microeconomic review of the company, the position of Zara in the women’s wear market, the marketing mix of the company has been analysed. In the end, the recommendations for the Women’s wears of Zara have been discussed.

Introduction

One of the most popular fashion brands in the world which has been famous for its clothing and other accessories is Zara. The company has been founded by Amancio Ortega in 1975 in Spain and presently belongs to the ‘Inditex’ Group. The company has reconciled as a popular fashion brand and has continued to fulfil the demand of the customers for a long time.

Mission Statement of Zara

The mission statement of Zara is to satisfy the desires of the customers. In order to do the same, they also ensure and pledge to provide consistent and innovative business strategies in order to improve customer experience. Zara also promises to provide the new and elegant designs to the customers which are made from the quality materials which are affordable.

With the help of the business model of Zara, the company aims to contribute towards the development of the society in a sustainable manner.

Objectives of Zara

The objectives of Zara Company can be illustrated as follows:

To ensure competitive advantage as a company known for “Fast Fashion”

To use and implement such an innovation strategy which is incremental. This can be done by the use of information technology practices.

To investment more and more in the latest technologies including information technology and mobile technology.

To be able to keep us with the growing economy by adapting to the technological innovation including the mobile apps.

分类
加拿大代写论文 加拿大留学常识 加拿大论文代写 美国代写论文 美国留学常识 美国论文代写 论文代写

论文代写-叶理的失衡

论文代写

不适当的开挖:边坡开挖可能会降低岩石的抗剪强度,当其他因素触发时,可能会立即造成破坏。地理间断:地理上的不连续被称为由于自然现象而出现的结构不连续。与发掘在山坡的平原地区,土壤的斜率似乎不平衡位置显然国家形成叶理的失衡,骨折,解理裂纹,裂缝等不连续的性质如取向粗糙度填入带来稳定性和持久性是重要的的斜率有节的岩石。

论文代写

由于巨大的压力的发展,似乎出现了不连续性,并说明了在不连续集上的机械特性。它使各向异性岩体或土壤的产生,从而提高了机械特性的发展之间的差距。通过考虑控制不稳定条件的可能性的工程结构,描述了一个主要的地理不连续性的方向。该结构清晰地显示出非连续性的方向,而非连续性必须由dip和dip方向的帮助来定义。罢工似乎是建立在对顶部的正确的角度,因此,这一关系可以适当地解释为帮助关系的罢工和倾向。

论文代写

Inappropriate excavation: Slope corner excavation may reduce the shear strength of the rock, and when triggered by other factors, there is a possibility of immediate damage.
Geographical Discontinuities: The geographical discontinuities are referred as the structural discontinuities that are seen due to the natural phenomenon. With the excavations undertaken at the hillsides of any plain areas, the slope of the soil seems to be at a imbalanced position which clearly states the imbalance with forming the foliation, fracture, cleavage, crack and fissures etc. the properties of the discontinuity such as the orientation roughness infilling and the persistence are important for the bringing stability of the slope of the jointed rocks.

论文代写

The discontinuity seems to be occurred due to the development of the immense pressure, and the mechanical characteristics are illustrated to be lying at the discontinuity set. It enables the creation of the anisotropic rock mass or the soil that enhances the gap between the developments of the mechanical characteristics. The orientation of a major geographical discontinuity is depicted to be relative by considering the engineering structures with o controlling the possibility for determining the unstable conditions. The structure clearly shows the orientation of the discontinuity which must be defined by the help of the dip and the dip direction. The strike seems to be created at the right angles to the top, and thereby, the relationship can be appropriately explained by the helping relationship between the strike and the dip direction.

分类
美国论文代写 论文代写

美国论文代写:外包工作

美国论文代写:外包工作

外包可以被定义为涉及将业务委托给另一个国家或另一方的过程。这可能涉及将员工和资产从一个企业外包给另一个企业,从一个地方到另一个地方,或者从一个国家到另一个国家。美国多年来一直在做外包(Gilley等,2003)。美国的工作外包被定义为美国的不同公司雇佣来自其他国家的低薪工人,而不是来自本国的人。但是,外包还有一些负面影响。这篇文章的讨论将集中在外包的过程,外包的原因以及外包在美国的负面影响。大量的组织正在外包工作和劳动力。

美国外包的成因

1)与许多国家相比,美国是劳动力成本较高的国家。在印度等其他国家,劳动力成本更低。因此,美国的公司为了实现利润最大化而外包。

2)美国许多公司将产品和工作外包出去做离岸工作,以便更好地关注核心业务流程。

3)外包工作使得美国公司能够与外包工作或工作的其他国家建立更好的关系。

4)对于大多数公司来说,产品和服务的销售是主要的要求。通过外包,美国公司可以为自己建立一个主要市场。这不仅会导致创造一个新的市场,而且会使它们在全球范围内受欢迎。

5)公司外包,因为他们相信通过这样做,他们可以建立一个更好的资本。

6)由于外包,公司往往会获得与杠杆税相关的利益,因为与其他国家相比,这些公司可能需要在美国缴纳更高的税收。

美国论文代写:外包工作

Outsourcing may be defined as the process which involves the contracting of the business to another country or another party. It may involve outsourcing of the employees and the assets from one firm to another, one place to another or one country to another. US has been continuing to do the outsourcing for a number of years (Gilley et al, 2003). Job outsourcing in US is defined as how the different companies in USA hire low paid workers from other countries where the markets are emerging other than the people from their own nation. However, there are a number of negative effects of outsourcing. This discussion in this essay will be focused upon the process of outsourcing, the causes of outsourcing and the negative effects of outsourcing in US. A large number of organizations are outsourcing the works and labors.

Causes of Outsourcing in USA

1) US is a country where the labor is costlier in comparison to a large number of fellow nations. In the other countries such as India, labor is available at a cheaper cost. Thus, the companies in USA outsource in order to maximize their profits.

2) A large number of times companies in USA outsource the products and jobs in order to do the offshore jobs so that they can have a better focus on the core business processes.

3) Outsourcing of jobs enables the companies of USA, to build a better relationship with the fellow countries where they are outsourcing the work or the jobs.

4) For most of the company, sales of the products and services are a primary requirement. By outsourcing, the US companies can build a major market for themselves. This will not only lead to the creation of a new market but make them globally popular.

5) The companies outsource because they believe that by doing the same, they can build a better capital.

6) As a result of outsourcing the companies tend to earn the benefits related to leverage of taxes as they may have to pay higher taxes in USA, in comparison to other nations.

分类
美国论文代写 论文代写

美国论文代写:商业中的道德理论

美国论文代写:商业中的道德理论

专业人士和学者对道德理论和语言提出了各种反对意见,以讨论与商业有关的环境问题,尤其是指责他们以及促进内疚感。另外,在商业组织中,对环境的霸权方法导致消除了道德上的考虑(Gardiner,2006)。这是因为在大多数情况下,道德观点被认为是行业专业人士将环境视为合法商业主题的唯一或最佳策略。然而,在商业世界的规范,价值观,美德和理想特征体系中,他们必须采取必要的行动(Goodpaster,1978)。例如,与世界有关的问题就像地球的承载能力可能会导致分心,混乱,木僵或焦虑。因此,使管理者根据道德观念承担道德语言的结果是无效的或无用的。

另外,关于引诱或劝阻活动的指责,必须记住找到什么动机和刺激个人的困难和复杂,这也包括企业高管。可能会有许多人不同意霍布斯和康德的理论,但是经理人或其他人抛弃道德观点,可能会导致利他主义。

对于反对道德的人,由于没有提出任何解决办法,可能会问,答案是否不受欢迎,是真的缺乏答案。

美国论文代写:商业中的道德理论

A variety of objections have been raised by professionals and academics to moral theories and language as appropriate for discussing about environmental matters related to business, inter alia, accusing them and also the promotion of the guilt feeling which would result in nowhere. In addition, in business organizations the hegemonic approach to the environment results in elimination of the moral considerations (Gardiner 2006). This is because of the fact that in most of the cases the amoral viewpoint is regarded as the only or the best strategy which enables to view the environment as the legitimate business theme by the professionals in the industry. However, within a given system of norms, values, virtues and ideals characteristics of the business world they must take the necessary action (Goodpaster 1978). For instance, issues related to the world like that of carrying capacity of the earth might result in distraction, confusion, stupor or anxiety. Thus, making managers bear the outcome of the moral language according to the amoral viewpoint is ineffective or serves no purpose.

In addition, one must keep in mind with regards to the accusation of being inducing or discouraging activity that how difficult and complex it is to find what motivates and stimulates individuals which also encompass the corporate executives. There might be many who would disagree with the theories of Hobbes and Kant but to abandon the moral viewpoint by managers or anybody else is that it might result in altruism.

With reference to the people who are against the morality as it doesn’t render any solutions, it could be asked whether the answers are unpopular of the problem is that it really lacks answers.

 

 

分类
美国论文代写 论文代写

美国论文代写:可口可乐碳酸饮料

美国论文代写:可口可乐碳酸饮料

一个国家的人口统计在一个国家的组织中起着至关重要的作用。不同年龄组有不同的偏好。有些人的健康意识,有些人喜欢放纵自己。可口可乐公司推出可口可乐零度,对于那些想品尝地道的碳酸饮料但却担心糖分含量的人来说,这些糖是零糖的。美汁源果汁针对那些不喜欢碳酸饮料。可口可乐的目标是广告中的所有年龄组、收入群体、性别、种族和生活方式。
社会-消费者的生活方式偏好已经改变了多年,消费者变得更加健康。消费者对营养的关注导致碳酸饮料销量的下降,从而降低了可口可乐的销量。可口可乐保持与最新的趋势,改变了其营销策略。作为他们改变营销策略的一部分,他们介绍了果汁、健康饮料和能量饮料。在中国和台湾的低碳酸饮料销售导致了这些国家的亚洲茶和牛奶饮料的介绍。健怡可乐是为那些关注可口可乐碳酸饮料中糖分和热量的人而推出的。
技术-技术如今已经成为每一个组织的骨干。该组织不断更新技术以具有竞争优势。可口可乐为了改善其分销渠道,引进了自动售货机和点胶机。这些机器有助于可口可乐提高其客户基础。瓶瓶罐罐进行了介绍,便于携带,从而使他们更受欢迎。节目和游戏开发的一部分,改变营销策略来吸引年轻人。
经济-经济因素如经济增长率、劳动力成本、利率,一国的汇率和其他经济因素影响可口可乐业务。可口可乐作为他们改变了营销策略的一部分开始分析一个国家的经济状况在进入市场。这种策略帮助可口可乐和导致72%净利润外,USA.

美国论文代写:可口可乐碳酸饮料

Demographic -Demography of a country plays a crucial role in the business of an organization in country. Different age groups have different preferences. Some people are health conscious while some like to indulge themselves. Coca Cola introduced Coca Cola Zero which had zero sugar for those people who wanted to enjoy the authentic taste of carbonated drinks but worried about the sugar content. Minute Maid juices targeted those people who did not favour carbonated drinks. Coca Cola targets all age groups, income groups, genders, ethnicity and lifestyles in their advertisements.
Social – The life style preferences of the consumers have changed over years and the consumers have become more health conscious. The concern for nutrition by consumers led to decrease in sales of carbonated drinks thus bringing down the sales volume of Coca Cola. Coca Cola keeping in with the latest trend changed its marketing strategy. As a part of their changed marketing strategy they introduced, juices, health drinks and, energy drinks. The low sale of carbonated drinks in China and Taiwan led to introduction of Asian tea and milk drinks in these countries. Diet Coke was introduced for those people who were concerned with the sugar content and calories contained in the carbonated drinks of Coca Cola.
Technology- Technology nowadays has become backbone of every organization. The organizations keep updating their technology in order to have a competitive advantage. Coca Cola in order to improve its distribution channel introduced vending machines and dispensing machines. These machines help Coca Cola to enhance its customer base. Cans and bottles were introduced which were easy to carry thus making them more popular. Programmes and games were developed as a part of changed marketing strategy to attract the youngsters.
Economic- Economic factors like economic growth rate, labour costs, interest rates, exchange rates and several other economic factors of a country affect the business of Coca Cola.Coca Cola as a part of their changed marketing strategy started analysing the economic situation of a country before entry its market. This strategy helped Coca Cola and resulted in 72% net profit outside USA.