本篇文章主要講的是市場戰略及目標細分，銷售:一個深思熟慮的數字營銷活動可以在互聯網上進行。這可能包括折扣或免費玩具的嬰兒與3購買BabyRun產品。服務:可以為消費者設計會員計劃。會員計劃可以使會員的活動免費通行證，為BabyRun贊助商。此外，產品功能的詳細信息提供給嬰兒的父母。公司會定期向他們發送。本篇幫寫論文文章由美國論文人EducationRen教育網整理，供大家參考閱讀。
Sell:A well thought-out digital marketing campaign can be carried on over the internet. This may include discounts or free toys for babies with 3 purchases of BabyRun products.Serve:A membership program can be crafted for the consumers. The membership programs can enable the members’ free passes for the events BabyRun sponsors. Additionally, detailed information about the product features are provided to the parents of the babies. E-mails are sent to them regularly regarding the upcoming plans for the company, the new products to be launched, the events that are coming up, etc.
Speak:BabyRun should establish personal rapport with its customers. The members who are regular buyer of BabyRun products can be given Privilege Membership, where they can interact directly with the sales and production team either through internet driven text messages or through phone calls. All of their queries will be answered by the specialized team of BabyRun.
Save:BabyRun can reduce its overheads with technology use making the system more efficient. Back office integration can be implemented, where the members can update online their profiles.
Sizzle:The online presence of BabyRun can be made more attractive with special benefits offered to the premium members. They can given freebies occasionally, or special discounts, or may be called by the company executives for a family dinner and so on.
Target segments
The target segments are divided as follows:
Demographic segment:
Age: 25-35 years
Generation: Parents of young toddlers
Income: Middle income, upper middle, and high income groups
Gender; both genders
Geographic segments:
All regions of Ireland should be covered, where sufficient number of people and young people reside.
Psychographic segments:
Innovators: Sophisticated, successful with high esteem and taking charge of their lives
Thinkers: Reflective, matured and satisfied people
Achievers: Goal oriented successful people
Experiences: people seeking excitements, who are young, impulsive, and enthusiastic.
Behavioural segments:
Attitude: people with positive and enthusiastic attitude (McCarthy 1964)
User rate: medium and heavy product users
Loyalty status: hardcore loyals, split loyals, and shifting loyals
美國論文人EducationRen教育網具有一家專業的美國論文代寫機構所要必備的條件。無論是原創性，創新性還是合理性對於一篇論文來說都是非常重要的。能夠獲得學生的首肯，成為最值得學生信賴的美國論文代寫機構是我們美國論文人論文代寫網始終以來的目標，我們也在不斷地努力完善，創新，期望可以為留學生們提供最好的美國 代寫服務。
