BabyRun.ie will require adopting e-marketing tactics that comply to search engine guidelines so as to avoid breaching their rules and regulations and risking having the entire website and optimized materials de-indexed. the tactics must therefore be taken to market the brand ensure they remain within ethical guidelines and also take alternative approaches which will safe guard the primary company website. Subsidiary and third-party website should perform the bulk of e-marketing while sending back any potential customers to the main website via hyperlinks. Access to the main site must only be offered to a very reliable source which must ensure all materials published on the site are genuine and properly tested before publication to avoid complication.
The social media and other third party websites must not be the main form of marketing as they involve less risk and are not directly connected to the primary company website. This website should be dedicated to delivering the businesses e-commerce solutions and tools require by professionals in the industry.BabyRun.ie is an e-commerce solution offering its services on the internet thus making the internet the primary location to advertise the service after which other options such as TV, Radio, and the print media can be included. The e-marketing action must prioritize the use of the internet since the majority of people the business will be targeting will be internet users, and they will also be required to use the internet while accessing the service (Chaffey, 2013). This makes the internet a primary requirement for the e-marketing campaign but must also include other communication medium. This will help in creating additional awareness and inform clients who may be tuned into a different form of communication while traveling or at work.
Control of marketing strategies and approaches has been identified as the key element linked to any businesses success, thus it’s critical for Baby Run.ie. to hire a marketing manager to monitor and manage the marketing strategies and approaches. This means the marketing manager will have to be well versed with internet marketing as well as other marketing approaches which will all play a huge role towards the marketing campaign. This will also allow the manager to monitor and detect any defective marketing approach which could result in devastating the brands website and reputation. It also allows them to foil the risk of de-indexing before it escalates. Full understanding of marketing approaches is vital but this also means the business owner must be able to hire an individual who is capable of retaining control of the situation at all times and realigning the process if required. With more companies utilizing digital marketing, competition is intensifying and this is making it more complicated for the businesses to secure the desired results (Fifield, 2008). This is forcing more marketing strategist to adopt unethical marketing approaches which could easily compromise the business and these require to be properly managed to avoid them having a bad influence on the organization e-marketing campaign.