The current retail trade is fact moving to become one of the largest industries of the world providing immense potential for employment and emergence of the small and medium business enterprises. Ling since decades, physical stores were the only means of making any purchase of a product desired. Since the dawn of the Internet, retailers or rather, pure online retailers have emerged in no time and have captured many brick and mortar retailers businesses. That said, the brick and mortar retailer have started their own online platform through which they have started selling their products. The rivalry between the two is extraordinary, with one specializing in supply chain management and efficient delivery management, and the other with sourcing international products from different parts of the world which would never appear in an online group website. Both mediums are doing the same thing that is to capture customers’ attention. This has developed into an interesting scenario in the retail market with multimillion takeovers of online firms and downsizing of brick and mortar or physical stores.
This idea of the competition has interested the author of this research to dig deeper into the daily deliberate decisions of people to shop from both the mediums. The imagination of the future of both is completely impossible as both have developed sustainability capabilities which could sustain any rival attack or a downfall. There are factors which will decide the further penetration in deeper markets including rural. The online group buying is at a nascent stage with few years behind this formation and it needs to develop excellent network to remain a group and attract more products portfolio under the group buying medium, whereas, the physical stores would depend on the investment capabilities in the future and reach distant and far regions to capture the untapped market. Besides, the use of internet will also decide the extent of group buying website reach, and government regulations may prevent opening of physical stores in certain villages or towns. This research will probably provide some answers to this dilemma.