正如案例研究中所述，Myer Holdings是Premier公司的客户，这说明两家公司是垂直依赖的。Myer公司在与Premier公司结成战略联盟时，无论如何都会节省大量的资金(Lucas & McDonald, 1990)。通过与对方建立伙伴关系，两家公司都能确保自己走在正确的方向上。除此之外，这次合并可以为两家公司的最大利益工作，因为两家公司都以最专业的工作而闻名(德州公共政策，2014)。Myer是一家澳大利亚本土公司，多年来一直在这个市场上运作。因此，他们在这个领域有很多经验。伍尔沃斯是南非著名的公司，所以他们需要一些澳大利亚公司的经验，以确保他们能够在这个地区做得很好。因此，从战略上讲，这次合并对两家公司都是有利的，对Myer和Woolworth的良好稳定运行都是必不可少的。伍尔沃斯可以带来与增加投资相关的一些好处，Myer公司也可以从中获利(Stulz, 2005)。目前，公司陷入了困境，因为公司有大量的门店经营不善。除此之外，很多钱都花在了一些鸡毛蒜皮的小事上，从而影响了公司的整体预算。除此之外，公司的一些产品也面临一些问题，所以它的产品也需要良好的评价(Lucas & McDonald, 1990)。所有这些问题都需要立即进行一些金融投资，而伍尔沃斯可以做到这一点。两家公司在向世界其他地区扩张以及缺乏金融投资方面所面临的问题可以通过两家公司的合并立即得到解决。
当涉及到ACCC或澳大利亚竞争与消费者委员会时，它会检查拟议的收购或合并是否会显著降低相关市场的整体竞争水平(Helleiner, 2008)。换句话说，ACCC无权拒绝一项降低竞争水平的收购，除非影响是广泛的。同样地，它在社区偏好的收购过程中也没有任何效力。同样，premier和Myer公司的合并也可以在没有太多阻碍的情况下进行(Lucas & McDonald, 1990)。这两家公司将无法给当地企业一个非常激烈的竞争,都不会带来任何巨大的变化在经济领域,这两家公司合并将卓越的答案,就没有法律界限,会导致违反任何此类合并。
As it is stated in the case study, Myer Holdings is the customer of Premier Company, which suggests that both companies are vertically dependent on each other. Myer company is to skimp and save massive amount of money as and when they strategic alliance with Premier company by all means (Lucas & McDonald, 1990). By forming a partnership with each other, both the companies could ensure that they are going in the right direction. Apart from that, this merger could work for the best interests of both companies since both firms are known for working most professionally (Public policy in Texas, 2014). Myer is a local company of Australia which has been working in this market for ages. Therefore, they have a lot of experience in this particular field. Woolworth is a renowned company of South Africa, so they need some experiences companies of Australia in order to make sure that they are able to do well in this region as well. Therefore, strategically speaking, the merger could be beneficial for both companies and would be essential for good and stable working of Myer as well as Woolworth. Woolworth could bring in some benefits related to increased investments due to which Myer Company could also profit (Stulz, 2005). Currently, company is in trouble since there are a large number of stores of company which are not running well at all. Other than that, a large amount of money is spent on small and petty issues due to which the overall budget of company gets disturbed. Other than that, the company is also facing some issues with some of its products, so its products need good reviews as well(Lucas & McDonald, 1990). All of these issues require some financial investment immediately which could be done by Woolworth. The problems faced by both the companies in terms of expansion to other regions around the world as well as lack of financial investments could be resolved immediately by the merger of both the companies.
When it comes to ACCC or Australian Competition and Consumer Commission, it examines if a proposed acquisition or merger tends to considerably lessen the level of competition amidst the pertinent market as a whole (Helleiner, 2008). In other words, ACCC has no authority to resist an acquisition that diminishes the level of competition except that the impact is extensive. By the same token, it has no efficacy in the midst of acquisitions under the preferences of community by any means. Similarly, the merger of premier and Myer Company can take place without much put or hindrance (Lucas & McDonald, 1990). Both the companies would not be able to give a very tough competition to local companies and both would not bring any huge change in the economic field, so this merger would be the preeminent answer for both companies and there would be no legal boundaries at all which would get violated as a result of any such merger.