科罗拉多矿业大学：什么是数字营销
技术领域的机构与市场营销的演变有着密不可分的联系。从一开始，技术就在很大程度上为贯穿营销历史背景的重大里程碑提供了支撑。数字营销被称为通过在线媒体渠道认可公司品牌，服务和商品的过程。在当今时代，客户拥有多种渠道和设备。根据目前的情况，与以往相比，买家往往会获得更多的授权。在产品的价值、可用性和质量方面可以发现某些事实。可以将数字元素应用于参与营销。参与营销可以被看作是一种艺术，在他们做了什么以及谁做了这些的基础上，与个人创造合理的互动。
科罗拉多矿业大学：什么是数字营销
业务组织可以考虑在客户生命周期的每个阶段应用这样的活动。这是一个用来描述顾客在与品牌互动过程中所经历的一系列阶段的术语。从过去开始，市场营销人员在客户生命周期中就以一致的时间顺序拥有关键的可靠性。这包括最初的购买，品牌意识和最终对品牌的忠诚。从参与营销的角度来看，数字营销的技术不仅仅是基于可预测的和过去的行为来确保客户之间的联系。数字营销包括在客户和企业之间建立合理的关系，而不考虑客户与特定品牌之间的互动。这涉及到数字元素在参与营销整体范围的应用。
科罗拉多矿业大学：什么是数字营销
There is an inextricable intertwining of establishments in technology and the evolving state of marketing. Technology has significantly contributed to underpinning major milestones across the historical setting of marketing since it incepted. Digital marketing is referred to as the process of endorsing company brands, services and goods by online channels of media. In the current era, customers have multiple channels and multiple devices. As per the present scenario, buyers tend to experience more empowerment in comparison with ever before. Certain facts can be discovered with respect to the value, availability and quality of product. There can be application of digital elements towards engagement marketing. Engagement marketing can be considered as the art to create sensible interactions with individual, on the basis of what is done by them and who does this.
科罗拉多矿业大学：什么是数字营销
Business organizations can consider applying such campaigns at each and every stage in the lifecycle of customers. This is a term used for describing a number of stages experienced by customer to come in interaction with the brands. Since the past, marketers have had key reliability upon the consistent chronological order in the lifecycle of customers. This is inclusive of initial purchases, brand awareness and eventual loyalty towards the brand. From the perceptive of engagement marketing, the techniques of digital marketing are not just about ensuring the connection of customers on the basis of predictable and past behaviours. Digital marketing involves the creation of sensible relationships between customers and businesses irrespective of interaction across customer with a specific brand. This involves the application of digital elements to the overall scope of engagement marketing.
