In the case of smart watch, the age demography is found to be very useful. College students seem too have high brand affinity and preference for this product. The people in this category are looking for entertainment and a product that helps them elevate their prestige among peers. There is a lot of entertainment and it enables the people to easily connect with each other. This is more of a fad to the younger demography and this will be ephemeral hence the company looks to continually create products that are popular among the young demography. They are primarily looking for the product to cater to their entertainment needs.
Young working professionals between the ages of 22 to 30 are looking for exploration of a product. The features of the product should be functional and unique. In this they people in this demography are looking for high-tech products that are extremely functional and unique in attributes (Rogers, & Lee,2016).. There is very little importance given to the overall aesthetical quality of the designs.
Another category is not the main category but they belong to the premium consumer range. The business professionals between the ages of 30 to 45 have the most disposable income and are attuned to buy these products. This category is the target category for whole of the Apple product hence they have been considered in this analysis. They look for data safety and functionality of the product (Perera et al., 2015). For these people it is important for any technological product to help them build contacts and develop networks. Their use of the products are different. They are looking to enhance the business contacts with newer robust range. For this category the functionality of the product is more important than the aesthetical appeal of the product. Apple iWatch has been primarily created for the age demography in the population.
Hence the age of the marketing segment are people who are aged between 18 to 35. Male gender in general seemed to have preference towards procuring the Apple brand when compared to the female population. The pricing of the product is for the premium consumers who is worried both about the prestige of owing the brand along with the price of the product.