北美最强代写:动态能力对企业营销的组织影响

13 10月 北美最强代写:动态能力对企业营销的组织影响

北美最强代写:动态能力对企业营销的组织影响

在研究中发现的动态能力围绕着它的营销能力。与战略和程序影响相似,对组织的影响也存在。动态营销能力提高了组织的整体绩效。

市场营销能力是一种专门的过程,它利用内部能力及其与外部要素的相互作用的知识,为目标市场创造价值提供转化。随着时间的推移,这些营销能力是由组织开发的。它们是在了解公司以前与目标市场的互动的基础上发展起来的,因此这种能力将是独特的,难以复制给竞争对手。

北美最强代写:动态能力对企业营销的组织影响

因此,营销能力对于组织来说是资产,不能简单地复制。模仿是对组织营销能力的一种复制。它是由竞争对手执行的。如果一个公司的营销策略很容易被复制或模仿,那么在可持续性方面的竞争优势就会下降。简单的模仿意味着没有给组织增加多少价值,这样的组织绩效并没有通过营销尝试得到提高。另一方面,当企业将营销发展为营销的动态能力时,就降低了竞争者容易模仿或复制的风险。一个可持续的竞争优势存在于企业。

北美最强代写:动态能力对企业营销的组织影响

he dynamic capabilities as identified in the study revolves around its marketing capabilities. Similar to strategic and procedural implications, implications for the organization exists too. Dynamic marketing capabilities improve the overall performance of the organization.
Marketing capability is a specialized process that draws from inter-functional knowledge of internal competencies and their interaction with external elements in order to create transformations in value offers for a target market. These marketing capabilities are developed by organizations over time. They are developed on the knowledge of the firm’s previous interaction with their target market and hence such capabilities would be unique and difficult to copy for competitors.

北美最强代写:动态能力对企业营销的组织影响

Hence, marketing capabilities are assets for the organization that cannot be simply replicated. Imitation is a form of replication of organization’s marketing capabilities. It is performed by a competitor. Where the marketing strategies of a firm are easily replicated or imitated then the competitive advantage in terms of sustainability goes down. Easy imitation will mean that not much value is added to the organization and the organizational performance as such has not been improved through its marketing attempts. On the other hand, when the firm develops its marketing as marketing dynamic capabilities, then it reduces the risks of easy imitation or replication by a competitor. A sustainable competitive advantage exists for the firm.