People will want to meet the celebrity and come to events. This would also enable the marketing team to reach to a new customer base. Once the events start the place should be flooded with the brand images, logo and the phrase of AM. Care should be taken by AM to ensure that it does not mar the event happenings that were requested by the client in any way. There should not be any compromises in this area. The marketing team must make every effort to reach to the customer base making their services irresistible (Calonius, 1986). The people should want to utilize the products and services after attending the event. The fundamental marketing purpose of the product must not be forgotten or sidetracked with the business elements. The event should solely focus on the brand and the brand recognition.
The internal marketing of the brand should also take place. AM should be able to incentivize its employees in understanding the brand value. It can do so by giving honorary certificates for attending brand awareness training and more.
To recapitulate branding logo and catch phrases are the pulse of marketing. Event marketing is an important tool in creating a brand image. In the context of an organization that is in the events industry, it follows that the organization has wider chances of displaying its logo and brand and hence can create better brand awareness. The marketing of the brand is one of the most critical factors in the growth and brand building of the business or specific brand. This report discusses the same ‘importance of the branding theory’. Specifically, it is concluded that in events, event planning, or event management, branding plays a vital role.