本文主要讲营销的方向，购买方便和沟通，实际上是考虑购买产品的空间。在现代，用来销售产品的地方已经被购买产品的便利所取代。耐克将其系列的鞋子，服装和设备出售给各个领域的许多销售点。销售产品的门户有，该公司将产品销售给零售商，网上商店，零售店，也通过Nike town销售（Kotler et al。，2015）。耐克城的零售店使公司能够销售产品。耐克的目标市场人口是健康意识强的人，他们积极参与体育运动。本篇加拿大essay代写文章由美国论文人EducationRen教育网整理，供大家参考阅读。
It is actually the spaces that are considered to buy the product. In the modern times, place that is used to sell the product has been replaced by the convenience to buy the product. Nike sells its range of shoes, apparel and equipment to a number of outlets across the spectrum. There are number of portals to sell the products and a number of distributions that are developed by the company. Currently, the company sells the product to retailers, online stores, retail outlets and also through Nike town (Kotler et al., 2015). The Nike town retail outlet enables the company to sell the product .The target market demography of Nike is heath conscious people who are active involved in sports. The company uses a number of portals to interact with this base. The age demography that Nike considered are the people below the age of 30. It is primarily directed its efforts to sell products to the youth demography (Kotler et al., 2015). In this notion, the people in this age group are continually looking for innovative newer products. The company has used marketing strategies to interact with the consumers.
In the current times the promotion is considered to be a form of manipulation of the consumers. The communication enables an interaction with the consumer to sell the product that they need (Kotler et al., 2015). The company depends on the effective promotion of the products. They have used the concept of celebrity endorsements, viral marketing campaign, and use of digital media and social media endorsements of the public. The combination approach that the company uses is advertisements, personal selling of the products, direct marketing, promotional sales, increase in public relations. They also sponsor the world sporting events such as Olympics and also have developed local community interactions. The company then uses the endorsement of the celebrity athletes to interact with the consumers. They have been found to benefit from these celebrity endorsements.
The company had benefitted immensely from its unique marketing campaign. Advertising is one of the biggest selling points of the company (Kotler et al., 2015). They have interesting logistical elements that are mixed with its communication campaign
The implication of focusing on innovation and being the shapers in the community has largely benefitted the company. It has sustained in the past and it has strategies to ensure the same in the future.
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