科罗拉多河漂流的体验和消费者行为方式在很大程度上受到消费者理解和过程因素的影响。商业组织应该依赖于把员工描述成友好的、值得交往的人。这有效地影响了反应行为。第二个主要因素是服务接触阶段所呈现的叙事理解。理想的享乐体验是基于对服务的每个领域所特有的一些熟悉的和文化规范的评估。非凡的经历和仪式有着复杂而复杂的关系。服务的目标应该是提高不同时代的文化和仪式中所包含的特定水平。这三个要素对于实现白水漂流中独特的服务体验水平至关重要(Bagozzi, Canli， & Priester, 2002)。
It is extremely difficult to provide an extraordinary experience to the consumers that can lead to potential consumer behavioural approaches. This topic is closely related to service delivery literature. The background information, the process of service delivery, and the provider-consumer relationships are the major factors in this case. The service quality literature mainly has its focus on the key elements that relate to technicality and functionality. In the case of this river rafting, the primary focus is given to various elements like water quality, client days, assumed and calculated crowding, and safety issues. If these elements are taken care of, then the river rafting experiences can surely produce an extraordinary experience like the River Magic. But, service literature demands the discussion of other various process elements and understandings like affect, narrative, and ritual.
The experience and consumer behavioural approaches of the river rafting in Colorado are influenced heavily by the consumer understandings and process elements. Business organizations should rely on the presentation of the employees as friendly and desirable persons to interact with. This effectively affects the responsive behaviour. The second major factor is the narrative understanding presented during the service encounter stage. Desirable hedonic experience is based on the evaluation of some familiar and cultural norms that are unique to each area of the service. Extraordinary experience and rituals have a complicated and complex relationship. The services should target to enhance a specific level that is embedded within the culture and ritual practiced through various generations. These three elements are vital in order to realize the level of experience offered by the unique service encounters in the white water rafting (Bagozzi, Canli, & Priester, 2002).