12/10/2019

芝加哥论文代写-消费周期

本文的主要内容讲消费周期,然而,目前,该组织正在经历一个重大的问题,它很可能会面临业务下降,主要是因为其薄弱的消费者管理方法。主要的问题是麦当劳没有很好地满足消费者的期望,因此他们的消费者营销策略没有参考千禧一代的偏好、热门的新产品、正确的定价方法、以及失去重点。因此,追踪麦当劳消费者营销策略的不足之处,并将其与现实生活研究的结果联系起来,具有很高的相关性。它将使一个人有一个深入的看法,这个事实通过适当的分析。本篇芝加哥论文代写文章由美国论文人EducationRen教育网整理,供大家参考阅读。

However, currently, the organization is going through a major problem and it is very likely that it will face a decline in the business mainly because of its weak consumer management approaches. The main problem is that McDonald’s do not properly address the consumer expectations and therefore, their consumer marketing strategy does not include any reference to the preferences of the millennials, hot new products, proper pricing method, and loss of focus. Therefore, it is highly relevant to track the deficiencies of the consumer marketing strategy of McDonald’s and relate it to the findings derived from the real life research. It will allow one to have an in-depth view of this fact through proper analysis.
Then they compare it with other organizations. The next step is the consumption period. The consumers have to be in direct or indirect connection with a company to consume a product or access a service. Thereafter, the consumers analyze and evaluate their experience about the product or the service. These are the basic conditions and fundamental structure of consumer behavior. The research and the findings clearly suggest that McDonald’s fail to properly address the consumer behavior structure. The consumer behavioral approach of this organization fails at times because of its lack of innovations, surprising materials, proper promotional tactics, addressing needs of various groups, and extremely wrong philosophy of pricing leading to an economic decline (Hawkins, 2012). Therefore, a proper managerial analysis and approach are needed to counteract these problems related to consumer behavior.
A proper analysis at every step of the service chain and productivity chain will help McDonald’s to concentrate at the deficiencies related to the problem. Problems related to environmental issues have to be addressed from a critical point of view with a special focus on the behavior of the consumers in varied environments. Moreover, each section of the service management chain and supply chain has to be evaluated differently to realize the complications related to each level. Lastly, the management should be done at the marketing level specifically in the field of promotional activities. This problematic situation calls for proper management of every aspect. Unless a perfect managerial approach is taken, the situation will be worsened.

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