However, currently, the organization is going through a major problem and it is very likely that it will face a decline in the business mainly because of its weak consumer management approaches. The main problem is that McDonald’s do not properly address the consumer expectations and therefore, their consumer marketing strategy does not include any reference to the preferences of the millennials, hot new products, proper pricing method, and loss of focus. Therefore, it is highly relevant to track the deficiencies of the consumer marketing strategy of McDonald’s and relate it to the findings derived from the real life research. It will allow one to have an in-depth view of this fact through proper analysis.
Then they compare it with other organizations. The next step is the consumption period. The consumers have to be in direct or indirect connection with a company to consume a product or access a service. Thereafter, the consumers analyze and evaluate their experience about the product or the service. These are the basic conditions and fundamental structure of consumer behavior. The research and the findings clearly suggest that McDonald’s fail to properly address the consumer behavior structure. The consumer behavioral approach of this organization fails at times because of its lack of innovations, surprising materials, proper promotional tactics, addressing needs of various groups, and extremely wrong philosophy of pricing leading to an economic decline (Hawkins, 2012). Therefore, a proper managerial analysis and approach are needed to counteract these problems related to consumer behavior.
A proper analysis at every step of the service chain and productivity chain will help McDonald’s to concentrate at the deficiencies related to the problem. Problems related to environmental issues have to be addressed from a critical point of view with a special focus on the behavior of the consumers in varied environments. Moreover, each section of the service management chain and supply chain has to be evaluated differently to realize the complications related to each level. Lastly, the management should be done at the marketing level specifically in the field of promotional activities. This problematic situation calls for proper management of every aspect. Unless a perfect managerial approach is taken, the situation will be worsened.