企业正在寻求在市场中维持下去，并在市场中获得竞争优势。理解市场营销原理的基本原则对于理解如何设计与人的市场营销沟通是很重要的。有必要系统地分析人们的营销传播，设计出接触消费者的方法。营销传播是利用不同的营销手段来接触消费者的。企业选择的接触消费者的方式有很多(Fletcher & Crawford, 2013)。这种营销沟通有许多重要的方面。在这些价格中，促销、地点和产品是重要的因素。这些根据不同的产品和消费群体而有所不同。因此，为了理解这些因素的细微差别，应该对单个案例进行分析。在本分析中，我们使用了上市公司Telstra communications。
Companies are looking to sustain in the markets and gain competitive advantages in the market. It is important to understand the basic tenets of the marketing principles to understand the ways to devise marketing communications with the people. There is a need to systematically analyze the marketing communication of the people to devise ways to reach out to the consumers. The marketing communication utilizes different kinds of marketing methods to reach out to the consumers. There are many modes through which the companies choose to reach out to the consumers (Fletcher & Crawford, 2013). There are many important facets to this marketing communications. Of these prices, promotion, place and product are the important factors. These are found to vary based on the different products and the consumer base. Owing to this, to understand the nuances of these factors, there should be analysis on a single case study. For the purpose of this analysis, the public company Telstra communication has been used.
Telstra Corporation limited is one of the largest Australian telecommunication and Media Company. They have products and services in the voice, mobile, television and in a number of entertainment sectors. The company is a completely private company and is currently been considered as a lucrative investment for the investors. The yearly profit of the company is said to be around 5.8 billion AUD. The major competitors for this company are Optus, Vodafone and Virgin mobile. The company has been able to gain loyal consumer patronage and has been able to develop competitive advantage to sustain in the current markets.
The company utilizes a number of marketing campaigns to reach out to the people. The marketing paradigm that has been adopted by the company has been elucidated in detail in the following.