模仿其商业模式：受到Traer Joe’s成功故事的启发，许多其他公司适应了Trader Joe’s的商业模式。这些模仿者中最值得注意的是全球第三大连锁超市Tesco开设的’Fresh＆Easy’商店。交易者乔的模仿降低了交易者乔的商业模式的独特性。它进一步减少了Trader Joe’s的目标客户群。随着越来越多的模仿商店在全国范围内开放，这个问题可能会对Trader Joe’s产生重大负面影响。
产品利润率：与大多数其他中级连锁超市一样，Trader Joe’s正面临产品定价中保证金比例问题。由于行业内竞争激烈，超市连锁店被困在Whole Food等优质公司和提供“极端折扣”的公司之间。这个问题越来越深，因为交易者Joe的成功部分归功于其员工的高工资和对他们的健康处理，这为Trader Joe’s带来了独特而迷人的购物体验。
What are the issues?
The issues Trader Joe’s is facing relate to its business model, expansion strategy and increased competition in the industry. The various issues Trader Joe’s is facing are described below:
Imitation of its business model: After being inspired from the success story of Traer Joe’s, many other companies adapted to the business model of Trader Joe’s. Most notably effort among the imitators is the ‘Fresh & Easy’ stores opened by world’s third largest supermarket chain, Tesco. The imitation of Trader Joe’s reduces the uniqueness of the business model of Trader Joe’s. It further reduces the target customer base of Trader Joe’s. With more imitating stores opening country wide, the issue is likely to have a significant negative impact on Trader Joe’s.
Expansion of Trader Joe’s: In order to really compete with the major market companies in the industry, the company needs to launch its stores nationwide. Such a large expansion would require effective strategic planning, monetary investment and human resources, as well as training resources. As the Trader Joe’s stores have a unique theme associated with them, and even the employees follow a different and friendlier etiquette, it is important to train the new human resources as per the standards of Trader Joe’s.
Product profit margin: Like most other mid-level supermarket chain, Trader Joe’s is facing the issue of margin share in product pricing. Due to the extreme competition in the industry, the supermarket chain is stuck in between the premium companies like Whole Food and the companies that offer “extreme discounts” lie Dollar General. This issue grows deeper as Trader Joe’s gives the credit for its success partly to the high wages of its employees and healthy treatment of them, which brings the uniqueness and charm in shopping experience at Trader Joe’s.