14 1月 美国伊利诺伊大学论文代写：公关部门
The public relations practices followed by the company plays a major role as they are the members who stay in direct touch with the public so they have to be very effective, proactive and good forecaster so that innovative strategies can be formed to make the image of the company distinctive from others. Other companies can easily protect themselves from similar situation by making their PR mangers upgraded by providing them training from time to time and improving their strategies toward product development and by taking a continuous feedback from the consumers and the dealers about their product. These kinds of situations are easily avoidable by having a strong relation with public or the consumers through PR managers by conducting surveys and informal gatherings for consumers from companies side so that feedback can be achieved from the consumers.
What is the role of PR professional in avoiding such situations?
The role of PR in avoiding such situations:
1. To continuously indulge in research processes to effectively deal with the problems.
2. Building strong relations with media, so that if any such thing happens, an effective image building program with apology statement can be conducted.
3. PR manager should work on publicity of the products of the company in the public and getting a feedback from the consumers.
4. He should be capable in making strong community relations which will help in gaining the information about the current trends of the socio-economic environment of the country which is of great importance for the company.
5. The PR manager should arrange for special events for the promotion of the products of the company. In this way he can attain the essential information for forming the future policies of the company.
6. Raising funds for the company is an essential task for the PR manager; he can do so by arranging events or through personal meeting with the officials of the other companies or the financial institution and sharing the future plan with hem for which funds are needed.