The sector of retail is known to be one of the most dynamic sector amongst the sectors of providing services (Bateson 2009). In the current era of highly competitive environment, where there are a number of similarities in the offering of merchandize by retail stores or supermarkets, it is important for concentrating on the selection of merchandize. Virtual merchandize should be given huge importance. Merchandizing is basically a source to pull the customers towards the outlet of retail store. The main objective is focused on enhancing desires for the attraction of customer to the business outlet for the sale of merchandize. The offering of merchandize is done to the customers by interior and exterior presentation. There must be coordination in these presentations with respect to the utilization of the overall theme being followed by the organization (Connolly 2005). Maintaining and creating a merchandizing plan of a store cannot be considered as an easy task. It is important for continuously determining what is being seen by the customer.
Merchandizing of retail basically is referred to as a number of different activities that result in contributing towards products being sold to the base of customers for meeting their final needs. This is extremely important for retail stores as it plays a significant role for the attraction of customer in the stores and to prompt them for making purchases as well. This has a major impact on the success of the organization as customers are the most important stakeholders for the business organizations in retail industry. Each and every investment is made and every single function is performed for the attraction and satisfaction of customers (Craven 2014). Hence, it can be stated that the success of the organization is highly dependent on the satisfaction of customers. In addition to this, if customers are satisfied, they will stay loyal to the brand and this will ultimately help in the retention of old customers and the attraction of new customers.