23/11/2020

美国论文代写:三星的营销组合

美国论文代写:三星的营销组合。三星从其卑微的出身,今天席卷了整个科技界。在很多方面,它都可以被认为是全球化公司的革命性和典范。三星的业务几乎遍及世界各个角落,可以说它完美地体现了一种完美的战略和营销组合。三星以其不断的努力,无休止的完善和创新,在这个曾经拥挤和饱和的行业中创造了坚实的立足点。接下来美国论文代写专家将为同学们分析下三星的营销组合。

这些年来,随着新公司不时地进入市场,消费科技行业已经饱和。然而,三星自1938年成立以来一直与时间赛跑,因为它非常重视自己的研发中心,而且它是产品创新的领导者。有些公司是为了迎合消费者的需求,而有些公司实际上是自己创造需求。三星无疑属于后者。凭借其优秀的产品组合和持续不断的创新,三星确保它永远在其目标客户的心目中。

定价:与苹果不同,三星既面向大众,也面向普通阶层。他们有昂贵的旗帜船模型,当然迎合高端人群和潮流意识的人。然而,他们有更便宜的型号,很好地引起了注重价格的人的共鸣。三星一直以提供功能丰富、质量合理、价格有吸引力的产品为理念建立其帝国。

网络:三星不依赖任何一种特定的营销和分销策略,它建立了一个完整的服务经销商和供应商生态系统,以确保三星在其运营地区的最偏远地区都能获得服务。例如,一个很好的补充例子是印度孟买,三星在那里与一家分销公司签订了合同,该公司将其所有的服务和产品分销出去。

推广:三星使用独特的广告策略和巨大的粉丝票价,并使用多样化的想法和概念,甚至生动的活动来推广其产品。此外,三星还会不时推出一系列折扣、免费赠品和激励措施,以吸引新客户并留住现有客户

赞助:赞助是一种很好的促销方式,因为许多活动都通过电视转播,每天都有数百万人观看。因此,三星积极参与赞助承诺,以提高其在生活的各个方面的整体知名度,无论是体育或音乐节目和功能。

The consumer tech industry over the years has become way saturated with new companies penetrating the market every now and then. However, Samsung has stood against the sands of time since its inception in 1938 because it gives a lot of emphasis to its research and development centers and it is a leader in product innovation. There are companies that cater to satisfy the needs of the consumers and there are companies that actually create the need itself. Samsung undoubtedly belongs to the latter category. With its excellent product portfolio and constant and persistent innovation, Samsung makes sure that it is always in the minds of its target customers .

The Marketing mix of Samsung:

Pricing:Samsung unlike Apple is built for both masses and classes. They have expensive flag ship models that certainly cater to high end people and trend conscious people. Whereas, they have cheaper inexpensive models that resonate well with price conscious people. Samsung has always built its empire around the concept of delivering feature rich products with reasonable quality and attractive prices.

Network:Samsung does not rely on any one particular marketing and distribution strategy and it has created an entire ecosystem of service dealers and vendors to ensure that Samsung is available at remotest of the region they operate in. For instance, a great supplementary example is Mumbai, India where Samsung has a contract with a single distribution company that channelizes all its services and products.

Promotion: Samsung uses unique advertising strategies with great fan fare and uses diverse ideas and concepts even vivid campaigns to promote its products. Samsung is also known to introduce an array of discounts, freebies, incentives from time to time to attract new consumers and retain the existing ones

Sponsorship:Sponsorship is a great way of promotion as many events are televised and attended by millions of people each day. Hence Samsung actively takes part in sponsorship commitments to enhance their overall visibility in all the aspects of life be it a sport or music program and functions.

以上内容就是三星的营销组合的分析。同学们如有需要论文代写服务,可以从美国论文代写专家那里获得帮助。因为我们是美国论文代写帮助提供商之一,我们的代写专家团队由高素质和经验丰富的学术作家组成,他们理解论文写作的细微差别。并保障论文原创且没有任何抄袭或剽窃的情况,通过美国论文代写专家的帮助,同学们可以轻松的完成论文创作!

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