Thus the primary motive of the HRM at google is to assist the employees so that they can go on becoming better and advanced with respect to their respective technology or product and bring out the best within them. Another important role of HRM in Google is to monitor that how quickly different kinds of product are undergoing growth and how quickly different employees are making the concerned technical changes in order to get the best product. Another important feature introduced by the Google HRM is the open questionnaire. Under this feature of google, any company which is associated with google has a right to ask any kind of questions without any barrier. The question may be related to the anything related to their product or any other issue as well (Taylor et al,1998).
Treating the employees as the entrepreneurs is another feature which makes Google as different organization in comparison to others. Google provide the legibility to its employees to be the owners of the company. It involves the process of learning from the mistakes. It includes the process related to the formulation of the strategies to the creation of the product. The Google’s tactics of treating its employees as the entrepreneurs or the owners helps to get a proper performance from the employees (Harel & Tzafrir, 1999). In addition to work, employees are also given opportunities to investment in the business domain in which they are working. With this, the employee will give 100 percent for the organization as they have to earn the personal gains as well. This leads to an additional benefit as the employees can have the befitted inputs on the investment and can help in the evaluation and the modification of the products.
360 degree feedback is another important strategy adopted by the Google HRM insiders which helps the employees and the organizations (Yeung, et al.,1991). This is the feedback system which has been adopted by Google for the purpose of the performance evaluation of the employees in which the performance appraisal is done by all the people who are the parts of the specific project.