A global communication strategy is a needed element for businesses given that businesses have to globalize or internationalize their business units in order to achieve competitive advantage in the international market. Communication strategies are key to business structures big or small. Also intercultural implications exist for communication strategies big or small. Businesses usually launch of as local units and then with time would expand nationally or globally. In this context it is necessary for businesses to upgrade their business strategies into a more global context in order to meet the challenges.
In a global environment, it becomes more than critical for businesses to communicate successfully. Language would be a very big difficulty but most times in current situation language ceases to be a difficulty because languages such as English serve as the lingua franca of the modern world. However, even when languages cease to be a problem, there are other problems in the form of misunderstandings based on ethics and culture. This research essay focuses on culture as the prime issue. Poor communication would lead to poor organizational performance and this is basically created because of the lack of internal communication controls and procedures.
It is imperative for businesses to connect at a global level. Businesses must be able to communicate effectively with employees from different parts of the world and ensure their needs are met properly. Businesses also have to ensure that they are able to connect with their customers in a much better way albeit the differences culture. With advancements in technology, improvement in the form of communication strategy must not be an issue and yet there could still be obstacles. Companies have to realize that they might not have to study cultural elements as applicable to every nuance but must ensure that the relationship of managers and subordinates are sturdy. Research studies indicate that lack of such solidarity is more often created by the absence of a proper global communication strategy.