美国论文代写：企业的竞争优势
企业的竞争优势是基于一些可能使公司获得更好的利润，有形收入或其他形式的无形利润的因素来定义的。企业制定战略，以最大限度地发挥其竞争优势，并减少他们在竞争日益激烈的世界中可能面临的威胁。对于那些具有成本优势和差异性的企业，已经描述了两种类型的竞争优势。企业如何利用自己的资源和能力来满足一些关键的关键成功因素，将导致战略或失败的成功。虽然企业为了获得竞争优势而自我分化，但随着消费者群体的变化，或企业在考虑本地或国际扩张时，可能会面临挑战。企业将不得不应对这些挑战，以推动成功并使其业务可持续发展。这份报告是关于咖啡公司星巴克的。报告分析了星巴克在新闻媒体上提到的一些担忧。介绍了基于Fishbone，PEST，SWOT，关键成功因素，市场细分和VRIO的星巴克战略分析。这些策略强调了星巴克为什么要解决这个问题的重要性，以及星巴克为解决这个问题而提供的机会。因此，基于分析的建议是针对当前公司所关注的问题提出的。
星巴克是一家美国咖啡公司。它是以华盛顿州的西雅图为基础的，也是它的诞生地。公司被认为是全球最大的咖啡公司之一，在63个国家拥有21,160家店面。从1971年开始，这家公司成立为咖啡豆烘焙和零售商。目前有17000多个地点。西雅图的咖啡豆公司在1987年和2007年间在美国本土扩张，并在加拿大和东京建立了第一家外部商店。、
Competitive advantage for a business is defined based on some of the elements that might give the firm a better profit, tangible revenues or other forms of intangible profits compared to other firms. Businesses strategize in order to maximize their competitive advantage and also reduce the threats that they may face in a growing competitive world. Two types of competitive advantages have been described for firms which are that of cost advantage and differentiations. How the firms user their resources and capabilities to meet some of the key critical success factors will lead to a success in strategy or failure. While businesses do set themselves apart to gain competitive advantage it so happens that over time with change in consumer base or when the business considers local or international expansions, it might face challenges. The business will have to address these challenges in order to move forward successful and make their business sustainable. This report is about Starbucks, the coffee company. The report analyzes some of the concerns of Starbucks as noted in news media. An analysis of Starbucks strategies based on Fishbone, PEST, SWOT, Critical Success Factors, Market Segmentation and the VRIO are presented. These strategies highlight the significance of why Starbucks will have to address the problem and the opportunities that Starbucks can wield to address the problem. Hence based on the analysis recommendations are made for the contemporary concerns that are noted for the company.
Starbucks is an American coffee company. It s based out of Seattle in Washington which is also its place of inception. The Company is considered to be one of the largest coffeehouse companies internationally and has more 21,160 stores in around 63 countries. Starting in the year 1971, this is a company that was established as a roaster and retailer for coffee beans. At present it has more than 17,000 locations. The Seattle coffee bean company as of the years 1987 and 2007 expanded locally within the United States and established its first outside store in Canada and then in Tokyo.
