美国论文代写:妮维雅营销策略

28 8月 美国论文代写:妮维雅营销策略

美国论文代写:妮维雅营销策略

妮维雅的目标市场在德国。妮维雅基本上是一个Beiersdorf的品牌,是一个德国的公司,因此这个品牌的重视在国。
人口
这里广告的产品是化妆品除臭剂。除臭剂被列为化妆品。除臭剂所使用的妇女在18岁以上组。在35 +组中可能不太受欢迎。这种化妆品是因此针对Y一代的主要是女性,也是职业女性要实惠的除臭剂日常使用。
心理
这个产品的心理大多是中等偏下的中产阶级女性收入45-75000美元。这是谁想要真正负担得起的除臭剂的女人。他们可以连接那些能给他们带来金钱价值的产品。他们也希望有一个产品,因为他们觉得更安全的使用历史悠久的产品已经有一段时间了。妮维雅既便宜又有历史,所以他们更喜欢它。
效益
谁想每天使用除臭剂的妇女构成了一大段和妮维雅除臭剂已经流传了很长一段时间没有太多的抱怨,因此对目标市场的收益率是好的。
使用率
使用率将是妮维雅或其他化妆品用户的主要百分比。这是因为几乎所有人都使用除臭剂,它是一个日常使用的产品,所以使用率会很高。

美国论文代写:妮维雅营销策略

The target market for Nivea is here in Germany. Nivea is basically a brand of Beiersdorf which is a German based company and hence this brand has much recognition in the country.
Demographic
The product being advertised here is that of cosmetic deodorant. Deodorants are classified as cosmetics. Deodorants are used by women in the age group of 18 and above. It might not be much preferred in the 35+ group. This cosmetic is therefore targeted for the Generation Y. It is mainly for women and is also for career women who want affordable deodorants for everyday use.
Psychographic
The psychographic for this product are mostly lower middle to middle class women earning 45-75000 USD. These are women who want really affordable deodorants. They can connect with products that will give them value for less money. They also want a product that has been around for some time as they feel more secure using a product with history. Nivea is both affordable and has history, so they will prefer it.
Benefit
Women who want deodorants for everyday use constitutes a large segment and Nivea deodorants have been in circulation for a very long time without much complaints and hence the benefit rate for the target segment is good.
Usage Rate
The usage rate would be a major percentage of the total Nivea or other cosmetic users. This is because deodorants are used by almost everyone and it is a daily use product, so the usage rate would be quite high.