Social media is a medium which enables global broadcast of news and news stories. All news channels have their journalists who put down every detail of the incident on their websites and their social media channels, through which they can easily reach to a global audience. The audience on the other hand shares these news stories within their network if they feel it is worthwhile to forward and of value to their colleagues. So this way the importance of news builds up and makes a permanent mark among the audience. Henriques (2000) reports that in the last 10 years, the coverage of NASDAQ and New York Stock Exchange has doubled, indicating the development of perception among the audience about specific news. The fact is that a lot of news is being decided by the news channels in the order of their importance and are then broadcasted globally, and assuming that the news shown so many times tends to build its own value among the audience. The possibility of news channel intentionally trying to build news stories cannot be ruled out because many news channels are also owned by corporate companies and in order to put forward their issues and make it national news, they tend to show it again and again. However, the options of social media is also varied which is constantly making it difficult for news companies to initiate their agenda setting practices, because every single social media channel also has their own followers. Audience has also become more educated and has come to terms about the legitimacy of news stories and its importance. They tend to check the reliability and validity of the news stories being shown repetitively, and make a calculated decision about the legitimacy of the news story being shown. Besides, the knowledge of companies with increasing number of shareholders can be easily transferred to the common public through social media channels of news channels. Carroll and McCombs (2003) too agree that the day-to-day selection of news stories being shown through pictures and elaborated stories have been able to influence the public’s attention and their development of perceptions about the topic shown.