Earlier when internet was not there in much practice and social media sites do not have any existence, mass media in form of press and also broadcasting was seen as a perfect and most appropriate mode for the democratic view and opinion on politics and also sustaining the people views in public sphere (Castells, 2005). These form of medium where information about the public events was passed to the all citizens of the country including politicians and government get a place to criticise or appreciate the society and the politics. However, the outburst of public could not reach the government because of the fact that the flow of information was vertical and because of the commercialisation of media there were lots of filters. That is why there was a wide gap between the public and the leaders or institution and students or organisation and employees. Therefore earlier the mass media has the limited access and they were also responsible for discouraging of active dialogue by the public towards the politics and other social issues (Castells, 2008). The new age media is the complete opposite of previous one and people are more aware of different mediums because of which they have various ways to send their opinion to the top official of the company, or government or institutions. The flow of information is now both ways so much so that any types of organisation do not take any decision without the consultation of their employees. This has become very significant for the survival of the organisation in the long run. Gone are those days when an opinion of a grassroots employee or a citizen does not matter for the top level of management (Castells, 2008). Now, even a small man from a village has the capability to move the existence of the organisation and top officials have to move forward very carefully by taking into consideration all the people affecting the existence of the organisation.