营销的概念是，企业和品牌应该分析客户的需求，并相应地作出适当的决定，以比竞争对手更有效的方式满足这些需求。尽管营销是企业的一个老规矩，但很多企业并没有正确运用这一概念，充分利用了这一点。在基于产品的营销中，营销人员需要了解需要销售的产品的产品动态，并向客户展示产品的最佳特征和质量。为了做到这一点，营销人员需要投入大量的时间研究市场，以达到他们的目标市场（iPhone 6 – 环境报告，2015：1-13）。本文讨论了苹果iPhone6产品的营销理念。
产品 – iPhone6使用的最新版本的iOS是突出的产品功能，被认为是所有竞争对手中最强大，最强大的移动操作系统。手机的快速处理速度是该产品的另一个关键方面。与这款手机一起使用的独家应用程序也是有趣和新颖的。
价格 – 苹果iPhone6的定价策略与该系列早期的产品类似。苹果公司总是遵循一种撇脂定价策略，只针对其高端客户群，并且不提供产品的折扣或免费赠品。
The concept of marketing is that firms and brands should analyse customer needs and accordingly make appropriate decisions in order to satiate those needs in much more effective ways than their competitors. Even though marketing is an old discipline in businesses, many of them had not applied this concept properly and made the best use of this. In product based marketing the marketer needs to understand the product dynamics of the product that needs to be marketed and display the best features and qualities of the product to the customer. In order to accomplish this, marketers would need to invest a lot of time in researching the market to reach their target segment (iPhone 6 – Environmental Report, 2015:1-13). This essay discusses the marketing concept of iPhone6 product of Apple.
THE MARKETING MIX OF iPHONE6
The iPhone6 is the latest product of Apple and is an innovative breakthrough in the series for Apple phones. The first phablet from Apple and having the multi-touch functionality and a fantastic product-driven technology are some of the key features of this product.
The 4Ps of marketing are as follows-
Product – The latest version of the iOS that the iPhone6 uses is the highlighting product feature and is considered the strongest and robust mobile operating system amidst all its competitors. The rapid processing speed of the phone is another of the key aspects of this product. The exclusive applications that come along with this phone are also interesting and novel.
Price – The pricing strategy of Apple’s iPhone6 has been similar to its earlier products in the series. Apple always follows a skimming pricing strategy aimed at targeting its premium band of customers only and offers no discounts or freebies with the product.