美国论文代写:可口可乐碳酸饮料

27 9月 美国论文代写:可口可乐碳酸饮料

美国论文代写:可口可乐碳酸饮料

一个国家的人口统计在一个国家的组织中起着至关重要的作用。不同年龄组有不同的偏好。有些人的健康意识,有些人喜欢放纵自己。可口可乐公司推出可口可乐零度,对于那些想品尝地道的碳酸饮料但却担心糖分含量的人来说,这些糖是零糖的。美汁源果汁针对那些不喜欢碳酸饮料。可口可乐的目标是广告中的所有年龄组、收入群体、性别、种族和生活方式。
社会-消费者的生活方式偏好已经改变了多年,消费者变得更加健康。消费者对营养的关注导致碳酸饮料销量的下降,从而降低了可口可乐的销量。可口可乐保持与最新的趋势,改变了其营销策略。作为他们改变营销策略的一部分,他们介绍了果汁、健康饮料和能量饮料。在中国和台湾的低碳酸饮料销售导致了这些国家的亚洲茶和牛奶饮料的介绍。健怡可乐是为那些关注可口可乐碳酸饮料中糖分和热量的人而推出的。
技术-技术如今已经成为每一个组织的骨干。该组织不断更新技术以具有竞争优势。可口可乐为了改善其分销渠道,引进了自动售货机和点胶机。这些机器有助于可口可乐提高其客户基础。瓶瓶罐罐进行了介绍,便于携带,从而使他们更受欢迎。节目和游戏开发的一部分,改变营销策略来吸引年轻人。
经济-经济因素如经济增长率、劳动力成本、利率,一国的汇率和其他经济因素影响可口可乐业务。可口可乐作为他们改变了营销策略的一部分开始分析一个国家的经济状况在进入市场。这种策略帮助可口可乐和导致72%净利润外,USA.

美国论文代写:可口可乐碳酸饮料

Demographic -Demography of a country plays a crucial role in the business of an organization in country. Different age groups have different preferences. Some people are health conscious while some like to indulge themselves. Coca Cola introduced Coca Cola Zero which had zero sugar for those people who wanted to enjoy the authentic taste of carbonated drinks but worried about the sugar content. Minute Maid juices targeted those people who did not favour carbonated drinks. Coca Cola targets all age groups, income groups, genders, ethnicity and lifestyles in their advertisements.
Social – The life style preferences of the consumers have changed over years and the consumers have become more health conscious. The concern for nutrition by consumers led to decrease in sales of carbonated drinks thus bringing down the sales volume of Coca Cola. Coca Cola keeping in with the latest trend changed its marketing strategy. As a part of their changed marketing strategy they introduced, juices, health drinks and, energy drinks. The low sale of carbonated drinks in China and Taiwan led to introduction of Asian tea and milk drinks in these countries. Diet Coke was introduced for those people who were concerned with the sugar content and calories contained in the carbonated drinks of Coca Cola.
Technology- Technology nowadays has become backbone of every organization. The organizations keep updating their technology in order to have a competitive advantage. Coca Cola in order to improve its distribution channel introduced vending machines and dispensing machines. These machines help Coca Cola to enhance its customer base. Cans and bottles were introduced which were easy to carry thus making them more popular. Programmes and games were developed as a part of changed marketing strategy to attract the youngsters.
Economic- Economic factors like economic growth rate, labour costs, interest rates, exchange rates and several other economic factors of a country affect the business of Coca Cola.Coca Cola as a part of their changed marketing strategy started analysing the economic situation of a country before entry its market. This strategy helped Coca Cola and resulted in 72% net profit outside USA.