Every organization worry about their image to the people. This brings in investors, creates consumer satisfaction and enables the employees to feel passionate about working for the particular brand. An effective brand is based on how the employer makes the place available to the public. The employer branding can be defined as the effectively communication about the organizational values that reflect upon the personality and culture of the people to reflect the desired perceptions. The employer branding is about how each organization has a relationship with the employee.
These are found to commence from the ways in which there is training and development to aide towards the career paths. These branding techniques by the employers are found to be dynamic based on the requirements of the situation. From this, it can be alluded that employers use a variety of tools to communicate with the different stakeholder. It is imperative to have the employer branding as an important process as it ensures the sustenance of the company in the modern times. These branding techniques for the case of Solvay will present the history of the company, their connections in employee empowerment and the way the company takes care of its employees etc. The branding for Solvay will hence revolve around the brand message for the company and the unique stories around Solvay etc. For instance, with respect to sustainability in the context of its employees, Solvay presents this message.
“We are committed to offering our employees a safe working environment and promoting their professional development. We are particularly vigilant about respecting fundamental social rights and the fair treatment of everyone, everywhere. We also strive to maintain a regular dialogue with our employees, in an atmosphere of trust. These exchanges are particularly important, employees being the primary players of our responsible performance. Solvay was one of the first companies to offer benefits to employees and this fundamental belief in valuing the people that work with us continues today” (Solvay, 2017, para.
The message is a brand message. It states the following information about the brand to a potential employee, such as:
Solvay’s commitment to sustainability
Solvay’s commitment to treat its employees in a fair and professional way
Solvay’s commitment for fair treatment of employee, protection of their rights
Solvay’s commitment to providing a mutual atmosphere of trust with their employees
Company’s promise to make exchanges with employees which become a part of the overall performance considerations of company
The message highlights upon the fundamental belief and values of Solvay
The message presents how Solvay was a pioneer when it comes to valuing employees in a professional manner