Strengths: Currently, BT dominates the U.K telecom market with its services for broadband internet, network for fixed line telephone and phone booths publically for 28 Million subscribers. The company owns UKs widest communication coverage. As a highly capitalized company from FTSE 100, BT is reputed highly and has been listed in the London Stock exchange as well as NYSE (Uner et al 2015). Globally, BT is responsible for holding businesses across 170 nations which allows the company with availability across the world. An expansion strategy is followed by the company by acquiring and merging external to UK.
Furthermore, the company makes use of efficient state-of-art technology for allowing the company to attain market based competitive advantage (Chen et al 2015). The most appropriate example for this is the Public Switched Telephone network movement by BT for web system protocol of telephone on which 10 billion Euros were spend.
Weaknesses: BT does not have mobile communication networks coverage and development. The company has gained a negative picture of itself in the customer’s eyes (Weinstein 2015). As the network and subscribers started growing in number, the company lost track over management of customer relationship. Inadequate promotion is done by BT for new products and there is inadequacy in advertisement over newer inventions prior to being released in the market.
Opportunities: Web based telecommunication services make use of new 21st century networks that in turn help in bringing forward cost advantages and a competitive benefit because of differentiation. This in turn allows cheaper transaction of voice. New technologies are rapidly emerging and trends in the industry indicate that the improvements will keep happening leading towards performing consistent innovativeness (CIMA Paper 2 study system 2005). This is a good opportunity for businesses such as BT which has properly established. Latest innovation of BT, the BT Trade scape traditional platform, is a radical conception that brings businesses as well as their customers into similar platform for social media. This in turn leads towards generating closer relationships throughout the supply chains (Bekkers et al 2011). BT vision expansion for digital TV is presently made available for the customers of BT. Across the world, company availability and partners have made BT serve across the globe.