本文主要讲儿童饮料市场分析，据报道，儿童可能只喝四分之一的水来满足他们的液体需求，其余的饮料都是碳酸饮料。统计数据显示，在11 – 18岁的青少年中，大约453毫升的液体需求是由水来满足的，而另外1.8升是软饮料(Spencer, 2016)。甚至更小的孩子喝的软饮料或其他果汁也比白开水多。有了这么多的替代品来满足持续的需求，新软饮料公司有必要找到一个独特的卖点。在儿童软饮料方面，新公司可以专注于为儿童提供健康的软饮料，旨在帮助儿童满足他们的日常饮食需求。本篇美国代写论文文章由美国论文人EducationRen教育网整理，供大家参考阅读。
It is reported that children might only drink a quarter of water for their fluid needs and the rest of what they drink are fizzy drinks. Statistics reveal that of teenagers between the ages of 11 and 18, around 453 ml of fluid requirement is met with water while another 1.8 litters is soft drinks (Spencer, 2016). Even younger children are seen to be consuming more of soft drinks or other juice verities more than that of plain water. With that many substitutes catering to the need of continuous demand it is necessary for the new soft drink company to find a unique selling point. In the case of soft drinks for the children, the new company could focus on healthy soft drinks for the children that aim at helping children meet their daily dietary needs.
The company could make soft drinks that mix fruit juices and vegetable juices in it. Causton Press in the United Kingdom already makes soft drinks with vegetable and fruit juices, but the new soft drink company can aim at making vegetable-fruit juices that are more specific for school age children and their nutrition. The company can research into nutritional gaps that school age children face and based on the nutritional gaps the juice can be customized for different schools (Kumar, 2000; Menrad, 2003). For instance, some schools would be in lower socio-economic zones where nutritional gaps could be high and here the juices sold in the school areas or as part of the school lunch could aim at correcting the nutritional deficiency.
Geographic: In terms of geographic segmentation, as the new product would be sold through school connections and based on nutritional gaps, it would be critical to identify different sectors. Rural and urban classification of geographic segments could be the very least of segmentation done here. There is urban enterprise zone and social economic zones SEZ and these zones could be used for classifying product sales segments. The soft drink marketing should aim at different concerns. Primary target segment here would be 1) people with children, 2) schools who are looking for nutritional soft drinks as substitutes for their existing soft drinks, 3) families that are looking to make a switch to healthier soft drinks.