30/01/2019

美国代写论文:产品的深度和相关性

美国代写论文:产品的深度和相关性

产品深度:产品深度一般是指服装行业某一特定产品线中存在的所有深度产品。它通常指同一品牌下不同种类的服装。例如,像Allen Solly这样的服装公司最初不仅生产男装和女装,而且通过生产童装、鞋类和配饰,慢慢地扩大了产品线(Jiang &胡,2012)。Allen Solly的产品深度可以清楚的看到他们是如何成功的在同一个品牌下销售不同种类的产品。

美国代写论文:产品的深度和相关性

产品相关性:也可以指全球任何一家时装公司的产品定位或分销策略。它被认为是任何一个服装公司最重要的因素,因为它直接影响整个行业的利润。一个合适的分销渠道可以帮助时尚服装行业在消费者心目中树立市场形象和声誉(Saxena&Tripathi, 2015)。

美国代写论文:产品的深度和相关性

Product Depth: Product depth generally refers to all the in-depth products that exist within a particular product line of a fashion garment industry. It generally refers to the different varieties of garments available under the same brand name. For example, garment companies such as Allen Solly initially used to manufacture not only men’s and women’s garment, but slowly they expanded their product line by manufacturing kid’s garment, footwear, and accessories (Jiang & Hu, 2012). The product depth of Allen Solly can be clearly seen how they have succeeded in selling

美国代写论文:产品的深度和相关性

Product Correlation: It can also be referred as the product positioning or distribution strategy of any fashion garment company around the world. It is considered to be the most important factor for any garment company as it directly affects the profit of the entire industry. A Proper distribution channel can help a fashion garment industry build market image and reputation in the eyes of the customers (Saxena&Tripathi, 2015).

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