27/12/2019

美国代写-环境营销

本文讲的是环境营销,该公司的环境营销加强了识别新的可持续发展的机会,解决环境影响(如碳排放),从而转变为一个关键的创新者,产生新的产品创意。《纽约时报》曾多次批评维珍大西洋航空公司的可持续营销方法是“绿色包装”,因为它几乎没有给环境带来任何好处。该公司曾被批评放弃了启动电网。本篇美国代写文章由美国论文人EducationRen教育网整理,供大家参考阅读。

The company’s environmental marketing fortifies to identify new sustainable opportunities, address the environmental impacts (like carbon emission) and thereby transform into a key innovator by producing novel product ideas. The Times have repeatedly critiqued the sustainable marketing method of Virgin Atlantic as “greenwash” as it imparted little environmental benefit. The company had been criticized to have abandoned the starting grids.
Richard Branson, founder of Virgin Group, have himself confessed to the fact that the starting grid has faced implementation challenges and so the company has been abandoned the same (Nair et al., 2016). A study conducted by Arjomandi and Seufert (2014) had revealed that out of 48 airlines, 10 airlines of Virgin Atlantic have proved to be the worst performing airlines. This proves that there is a negative relationship between environmental efficiency and the sustainable marketing method (Arjomandi and Seufert, 2014). In terms of biofuels, Virgin Atlantic had been criticized on the grounds that biofuels are major distractions to the airline industry and their environmental benefit has been seriously doubted.
This has been further established as Virgin Atlantic as a part of sustainable marketing did not support calls for carbon emissions that were essentially important for the Climate Change Bill. Virgin Atlantic is required to carefully plan and frame their green marketing communication in order to undermine the claims of greenwash. Virgin should have purchased the carbon fiber reinforced polymer airliner such as Boeing 787 in order to reduce CO2 emission by 14-15% by the year 2050 (Johnston, 2013).

美国论文人EducationRen教育网具有一家专业的美国论文代写机构所要必备的条件。无论是原创性,创新性还是合理性对于一篇论文来说都是非常重要的。能够获得学生的首肯,成为最值得学生信赖的美国论文代写机构是我们美国论文人论文代写网始终以来的目标,我们也在不断地努力完善,创新,期望可以为留学生们提供最好的美国代写服务。

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