本文主要是讲产品进入市场的流程，建议的定价策略是运用市场渗透的概念进入目标市场，然后慢慢推广品牌(McDonald & Dunbar, 2004)。因此，重点在于以可负担得起的价格建立关系。由于产品容易被大家理解，所以采用多渠道推广是合适的。介绍产品的正确地点是选择一个物理位置，并介绍社区建设计划(Hoyer & Macinnis, 2008)。与此同时，广播和电视广告也应该给予，使人们意识到品牌和他们参与的节目。本篇美国代写文章由美国论文人EducationRen教育网整理，供大家参考阅读。
The proposed pricing strategy is to apply market penetration concept to enter the target market and then slowly promote the brand (McDonald & Dunbar, 2004). Hence, the focus is to build relationships at affordable prices. As the product is easily understandable by everyone, it is appropriate to use multichannel promotion. The right place to introduce the product is to choose a physical location and introduce community building program (Hoyer & Macinnis, 2008). Along with it, radio and TV ads should also be given so that people are aware of the brand and they participate in the program.
At the brand introduction stage, it is appropriate to ahead with selective intensity level where the communication channels are under control and intermediaries have closer associations with the product. As the brand penetrates, intensive intensity will be applied (Kimmel, 2005). The places of retailers are ideally supermarkets, sports store, gyms, health physicians and other restaurants. These are the locations where the target audience frequently visit and look for products like Boost Juice. The internal stakeholders (employees) would be responsible for reaching the external stakeholders (intermediaries, retailers, customers) about Boost Juice.
To gain competitive advantages of the product, it is appropriate to introduce convenient process that will ease the relationship between the brand and other external stakeholders (Jansson, 2010). At any instance, the producer of Boost Juice will offer product delivery services to fulfil the desires of the users and also to achieve service differentiation in the competitive market. This is also a method to establish long term relationship with customers.
It is a good idea as the product has a lot of scope in the local market. With selective intensity, the product can turn into a definite hit. The pricing strategy has clearly stated that it initially focus on brand penetration which implies that there is a possibility for affordable pricing of each product. People who look for nutritional drink can seek Boost Juice at an affordable price. This is also a method to enhance brand loyalty.
The proposed product is a good idea due to three important reasons:
– Simple to understand
– More intermediaries who are on the lookout for such a product
– Large consumer base (target audience)