At present the company has around 1600 stores in 77 nations in the world and has been consistent in forcing the logistics system to stock rotation every 15 days. The company is so efficient that it takes the time of only 14 days in order to develop and deliver a new product. The company designs around 10000 new designs in a year.
Why this retailer is important?
In the present times, Fast Fashion has become the latest fashion statement. It is something which has been cultivated into the minds of the youths and teens and is adopted by the people all over the world. Zara is an important retailer as it has been successful in the incorporation of the mission to change the fabric industry. Zara is important has it has been the favourite fashion brand because it updates regularly. The strategy to makes regular updates is very useful as it encourages the regular customers to return to the stores every now and then instead of coming once in a season. In addition to this, it also assures the shoppers that everything will be sold out (Bickle, 2011). This retailer is also important as it is also fitting with the present customer trends and their demands. They are selling good fashion at lower prices in comparison to other brands.