论文代写靠谱吗: 三星的市场经营策略

02 1月 论文代写靠谱吗: 三星的市场经营策略

论文代写靠谱吗: 三星的市场经营策略

根据Chaston(2014)的声明,三星已经在全球智能手机市场占据了第一的位置。三星在全球市场占据22.8%的份额。随着三星销量增长7.7%,这一地位得以保持。值得注意的是,三星的主要目标是品牌定位,同时也是产品创新。因此,这将组织带到了顶峰(Proctor, 2014)。在经历了低迷和繁荣之后,三星提出了更新的想法。这些创意都是高度以消费者为中心的创意,有助于在国际市场上树立强大的品牌形象。De Mooij(2013)补充说,三星过去生产和销售智能手机是为了赶上竞争对手,而不是为了生产通常的设备。三星的主要经营策略是提供更高质量的产品,满足消费者的期望。

论文代写靠谱吗: 三星的市场经营策略

另一方面,三星一直专注于重新设计新的系列产品,如Galaxy系列。目前,他们已经开始生产世界上最轻、最薄的手机,并专注于强大的性能,以取得对苹果的优势。然而,三星并没有遵循任何特定的标签线,而是在市场上推出和推广一款产品时,对所有产品都有相同的标签线。布兰克森等(2013)认为,三星的产品并不针对任何特定的细分市场进行生产,而是主要面向社会的高端消费者。

论文代写靠谱吗: 三星的市场经营策略

As per the statement of Chaston (2014), Samsung has achieved number one position in the global smartphone market. Samsung has occupied 22.8 per cent share in the global market. This position has retained as the growth of the sales of Samsung has increased by 7.7 per cent. It is noted that Samsung mainly aimed to the brand positioning and also on the product innovation. Hence, this has taken the organisation to its zenith (Proctor, 2014). Samsung has come up with updated ideas after having the segment of slumps and booms. These ideas are highly consumer focused and also creative, which would be helpful to develop a strong brand image in the international market. De Mooij (2013) added that Samsung used to manufacture and market smartphones in order to catch up their competitors rather than the production of usual gadgets. The main business strategy of Samsung is to provide greater quality of products, which would meet the expectations of the consumers.

论文代写靠谱吗: 三星的市场经营策略

On the other hand, Samsung have been continuously focused on the redesigning new series of products such as the Galaxy series. Presently, they have started to produce the lightest and the slimmest phone of the world and also focused on the powerful performance to achieve an edge over Apple. However, Samsung does not follow any particular tag line, rather they have the same tag line for all of the products while they launch and promote a product in the market. According to Blankson et al. (2013), Samsung does not manufacture their products not for any specific segment of the market, but mostly target to serve the high end consumers of the society.