Computing devices have become an integral part of human being. There are several devices which have affected human lives from time to time. Devices such as Desktop computers, laptops, tablets PCs, smart phones, fax etc. have always played a crucial role in enabling human being to achieve computing advantage (Norman, 2001). One important aspect related to computing devices is its evolution. It is an interesting aspect, that how computing devices have evolved over a period of time, from computer of size as big as of room, today computing power lies in small chips and devices like smart phones. According to Norman (2001) the entire technology landscape and ecosystem has undergone tremendous change, especially post dot com bust in 2001. In this regard it is interesting to see the evolution of personal computers. For example, desktop computers which were ubiquitous in 1990s and early 2000s have now started disappearing, giving space to devices such as laptops. Although at enterprise level, desktop computers have still certain relevance left, but at personal use level, people today prefer devices such as tablets like iPads or laptops (Moch, 2001). This shift has forced desktop manufacturers and assemblers to rethink their strategy. Due to this reason, several large corporations have either stopped manufacturing desktop computers or they have sold off their computing business. This trend was still fine, but another major change which the computing device market is witnessing is the shrinking market share of laptop computers as well. Laptop computers which became more relevant as a replacement to desktop computers are facing stiff competition from new devices such as tablet PCs, and smart phones. Although this change has not been that sudden, but still it was not expected that laptop market share fall will come so soon. This can be partially blamed to factors such as, firstly change in customer preference towards more compact and lighter devices, and secondly rapid innovation in computing devices, with packing of computing power equivalent to desktops and laptops in devices such as tablets and smart phones (Moch, 2001).