本文主要讲述的是消费者的需求，一般来说，与女性人口统计学相比，男性似乎更重视产品。为了迎合这种人口结构，人们做了很多工作。apple watch的主要目标客户是那些以奢侈品为导向的iPhone用户，他们往往会购买或拥有高档商品。这些消费者被发现拥有昂贵的汽车，更喜欢高级时装和昂贵的珠宝。公司的商业广告渠道就是明证。苹果的零售环境只适合高端消费者。本篇留学 论文代写文章由美国论文人EducationRen教育网整理，供大家参考阅读。
In general men seem to give more importance to the product when compared to the women demography. There is a lot of emphasis that has been given to cater to this demography. Main target for whom the apple watch was primarily created was the luxury-oriented iPhone customers who show a tendency to buy or own premium goods. These consumers are found to own expensive cars, prefer high fashion and fancy jewelry. This is evidenced by the business advertising channels of the company. The retail environment of Apple is for only the premium consumers. They are the target for the company. This is true esp. for the millennials. The Apple Watch’s early branding and messaging have been largely revolving around it’s the premium features of the brand. It is for the consumer who would like to have a gold watch and use high quality pretty products to make sales.
For this the promotional campaigns that has been developed by the company are through TV, Internet, Mobile and Social media applications.
Hence the primary consumers for the product are premium users who are busy, young, active, healthy, and constantly on the move.
In the case of iWatch the consumers are the people who own Apple products. In this situation the product is not a stand-alone application. Owing to this there is dependence on sales of the other product. This product should be made more user friendly towards the android application to increase the sales of the product as a stand-alone product.
The efforts taken by the company to prevent brand dilution is impressive. They have periodically undertaken a number of efforts to ensure that the original sanctum and the brand persona of the product is undiluted. The vertical integration followed by the company to ensure the same has been appreciated by the marketing analysts and experts in the community. But there is no real variety in the product range(Schiffma et al., 2013).
Since the product is marketed to the affluent class as one an addendum there is declining of the consumer needs for the product (Sharma, 2016). The consumers feel that the product is not really a requirement like that of a phone but rather a symbol of luxury.