Skype involves the fact that a number of people can connected at one time in terms of sharing information. As a number of people are connected, so it is necessary to manage numerous official accounts. It terms of the strengths of Skype its profit lies in connecting with a large number of people or users, the users are not required to add friends manually. People can be connected even if they are far across the globe. This is one of the most vital strengths which are possessed by Skype. Skype or video calls are considered to be one of the most active and updated social media where people are extremely fast in terms of the response of the follower’s comments and questions.
Messaging has consistency on their social media messages. As far as the weakness is concerned, the market of messaging is extremely competitive which is not at all diverse in nature. Video calls or Skype is extremely tough in terms of all the other social networks. At times, the group has a very limited and a small group of followers. It was observed that in terms of integration, it was extremely low between.
As far as the opportunities are concerned, it can be put forth that there is extreme growth in terms of smartphone users. As the smartphone users are increasing, the growth in terms of the customer base also increases. With the Skype, there is a possibility for the implementation of video calls. It increases the presence of all the users in the social media. It has the tendency to engage the clients with the help of social media. In terms of the threats, there is extreme competition because of the presence of popular competitors. There is a possibility of extreme competition because of the applications which comes for free. In case of people who are, do not want notifications for the messages sent in the group they have the option to mute the group. It has become one of the easiest way to communicate with a huge number of people at the same time.