当时，它只占领了高中和大学市场，但随着时间的推移，来自不同背景的人开始注册成为Facebook的用户。随着每年新功能的增加，Facebook变得越来越让人上瘾。以前只能从市场上购买商品的人，现在可以看到更多的广告，并选择在网上购买商品。2011年Facebook刚成立时，它还包括应用程序。这些应用程序有在线支付的选项，这使得人们更容易通过广告购买东西(Werner, Hulme和Camden, 2008)。
Facebook started in the year 2004, with the least expectation of becoming a business. It started as a user directory for the Harvard students. It did not become Facebook a very long time to get 10000 Harvard students as its registered users. By the end of 2004, even though Facebook has tough competitors, it stood out as one of the best social media networks and went up to 17.1 million student users in 2006. This clearly showed the number of consumers who were on the networking website. One of the most important methods of earning revenue by the website was advertisements, and the users of the websites were the ones to get exposed to it. This indicated a change which would take place in the consumer pattern in the near future.
Back then, it captured only the high school and college market, but slowly with the passage of the time, people from every background started registering themselves as users of Facebook. With new features getting added every year, Facebook became more and more addictive for the people. People who earlier had the limited option of buying commodities from the market, now could view more advertisements and opt for buying products online. In 2011 when Facebook started, it included applications. The applications had options for online payments which it made it easier for the people to buy things through advertisements (Werner, Hulme and Camden, 2008).
People tend to have a habit of buying the basic necessities and requirements when they visit the market. However, because of Facebook, they are exposed to a lot of advertisements all the time, and they tend to indulge in a lot of mindless shopping. Firstly, shopping online is easier and through advertisements a lot of variety can be made available to them simultaneously. Also, whatever they buy is delivered at their doorstep without any waste of energy or payment for commute.
Secondly, internet and social media tend to influence the taste of the consumers by exposing them to different cultures and castes with different preferences for food, dressing and behavior. When one can sit back at home and see things which are different from what they usually do, they want to indulge in the former and internet is making this option available to them (Sutherland, 2011).
Thirdly, internet is becoming the source which is making the consumers more powerful by providing them with all kinds of information required, making them divert from the ideal way of shopping to choose millions of their things which are available at their disposal through the internet. Also it has become a source of credibility. Thus, it can be said that social media and the internet is changing the way people’s tastes and preferences.