Digital marketing in clear words is a process of promoting the product or services or brands through more than one kind of electronic media. Digital marketing is completely contrasted to that of traditional marketing. Digital marketers observe everything such as what is being noticed by the users, for how long and how frequently, what content is working and what is not, etc. The channel which has been closely connected with digital marketing is Internet. There are also some other things like mobile immediate messaging one of the easiest way, wireless text messaging, app for mobile, radio channels and digital television, etc.
The old days when the company has to message people with the intention of informing all regarding the product or the services of the company has gone now. In now day’s digital media is so persistent that the users can approach to the complete details any time and at any place wherever customers want. Digital media have become an ever-expanding way for the activity, shopping, news, social interaction even for food. Customers are now possess with complete knowledge regarding not merely what company says for their brand but also what are the perspective of other regarding the company like media, peers and other associated people.
The digital marketing must be right in process so that it is able for achieve success in its desired goals. The three basic elements for accomplishing digital marketing success have been discussed in this report.
Act in response and instigate vigorous consumer communications.
Deal with complicated consumer relationships crossways, multiplicity of channels – both digital and traditional.
Remove value from big data to formulate better decisions sooner.