The research has its basis on studying qualitatively which has a basic requirement based on understanding and interpreting(Seuring et al 2008). The grounds of qualitative study in this research has its basis n hermeneutical theory which is on the human perception of the self and the circumstances that the individuals find themselves in. For understanding the issues in supply chain, it will become important to first understand the process of new product development along with interpreting the nature of supply chain issues (Brun et al 2008). In addition, the research has its basis on secondary information which has a reference to data gathered already but it has been made sure that these secondary sources are credible and reliable.
The research quality will be based on credibility and the result reliability with regard to research quality. The main criteria that will help in understanding the appropriate use of theories are validity and reliability (Brun et al 2008). Validity will be depicted through the analysis and conclusion wherein conclusion will provide the complete explanation of the whole research to validate the findings of the research. The source from which this study will be developed are scientific journal articles and books from subject authors illustrating the reliability of this research from the case of 3 companies specifically. Data will be analyzed based on the case study solutions after investigation.