In the case of Barbour, however there is a need for strong distribution networks because the retail environment of the United Kingdom is intensely competitive. While predominantly using push strategies, Barbour is recommended to invest in pull strategies too. The age of Online Marketing via Internet has opened unlimited ways and scope to infuse fresh thoughts into the Distribution Network. The strategy has to be to evolve taking in mind the online retail trade too. And Barbour is recommended to use the advanced tools of Internet so as to get a more focused approach and to understand the purchase trends of the customers, and also so as to have the supply chain management or logistics to be effectively managed with limited stock burden upon the Distributor.
A product can be marketed to the end user (Customer) through various methods and channels. The manufacturer alone cannot reach the public in mass as his presence is limited. The product has to go through a multitude of channels before reaching the Customer. The persons involved in the sector are also called Channels. The Channels of Sale could be the Wholesale seller / Distributor, the retail seller, Sales agent, manufacturer’s representative, Direct Sales, Indirect Sales and Sales through Internet. Barbour uses more of a wholesale seller/distributor network where it partners up with other retail distributor networks (Montford, 1998). In the context of expansions, some recommendations can be made for Barbour in the context of the competitive UK retail environment
The ideal way for Barbour would be to appoint Whole Sale Distributors who would take purchase in Good quality merchandise from their manufactory units and sell them to the retail (small) level traders. This could ensure that Barbour has more area coverage in retail representation.