案例研究代写-营销策略

08 7月 案例研究代写-营销策略

案例研究代写-营销策略

这项研究试图评估为什么社交媒体营销被认为是一种有效的营销策略。具体来说,这项研究试图了解社交媒体营销在为倩碧品牌吸引男性消费者的背景下是否有效。倩碧是一个中高档化妆品品牌。根据研究明确的目标,社交媒体营销确实被认为具有足够的重要性,足以吸引消费者购买。通过二手研究文献,阐述了社交媒体营销在提高品牌知名度、曝光度、忠诚度等方面的作用。通过原始研究数据,展示男性消费者与社交媒体营销互动的方式,以及消费者对倩碧品牌的认知。

所采用的研究方法是一种混合的研究方法。收集定量和定性数据。采用开放式问卷调查法,采用封闭式问题。调查方法揭示了消费者如何看待社交媒体营销技术,以及他们如何看待倩碧品牌与其社交营销的关系。为了确保研究中没有偏见,我们选择了两种性别的参与者。研究发现,在大多数情况下,两性都同意这一观点,这使得研究人员认为或许存在性别中立的营销。然而,根据研究评估和参与者的回答,可以说性别中性营销只存在于特定的产品中。

案例研究代写-营销策略

The research attempts to assess why social media marketing is believed to be effective as a marketing strategy. Specifically, the research attempts to understand if social media marketing can be effective in the context of attracting male consumers for the Clinique brand. The Clinique brand is a medium level luxury cosmetic brand. As per the defined objectives of the research, it was identified that social media marketing is indeed considered significant enough to attract consumers towards making a purchase. By means of secondary research literature, the role of social media marketing for increasing brand awareness, exposure, loyalty and more is presented. By means of primary research data, the ways that male consumers will interact with social media marketing and how the consumer perceive the Clinique brand are presented.

The research methodology that was used was a mixed research methodology. Both quantitative and qualitative data were collected. The survey questionnaire method used was open and closed ended questions were asked. The survey method exposed how consumers perceive social media marketing techniques, and how they perceive the brand of Clinique in relation to its social marketing. Participants of both genders were selected, in order to ensure there is no bias in the research. It was found that in most situations both genders agreed, which led the researcher to consider that maybe there could be gender neutral marketing. However, based on research evaluation and also the participant answers, it could be said that gender neutral marketing can only exist for certain products.