美国论文代写:零售业

09 8月 美国论文代写:零售业

美国论文代写:零售业

阿尔迪目前700多只股票投资组合中的产品。每个产品类别只有一个特定的品牌和限制品种。在所有的组织的品牌,只有15%的品牌是民族品牌,而品牌是严格限制在阿尔迪仅剩下。重要的是要明白的是,无论自有品牌,其产品质量和品牌价值都与已经建立的品牌一样好。与有限的一组产品提供,阿尔迪已确保它质量有更大的控制以及产品价格。因此,从分割,阿尔迪应侧重于建立在产品基础价格段。据了解,该公司的目标客户是中下阶层和上层中产阶级。因此,基于产品价格,它应该细分。

他是在其所有的9600家位于世界–广泛的顾客中非常受欢迎的,这可以通过事实上,阿尔迪的销售额增长超过40.6% 2012,吸引了超过百万的购物商店了解。阿尔迪的核心客户是一个非常有意识的在价格方面同时不损害与在商店提供的产品的质量。随着阿尔迪的简单概念提供低价产品,它已经能够吸引数以百万计的客户的商店。定位策略应以“物有所值”为基础。由于全球阿尔迪是著名的低价格高质量产品的销售概念,它应该使用相同的定位策略以及新西兰零售市场。

美国论文代写:零售业

Aldi currently stocks more than 700 products in its portfolio. Each product category has only one specific brand and a restricted variety. Out of all the brands with the organisation, only 15% of the brands are national brands, whereas rest of the brands is strictly restricted to Aldi only. Important thing to understand is that, irrespective of having private brands, its product quality and brand value is as good as already established brands. With Limited set of products to offer, Aldi has ensured that it has greater control on quality as well as price of the product. Thus in terms of segmentation, Aldi should focus on creating segment on the basis of the product price. It is understood that target customer of the company is the lower middle class, and upper middle class. Hence based on the product price it should segments.

Aldi is hugely popular among customers across all its 9600 stores located world –wide, this can be understood by the fact that Aldi’s sales rose by more than 40.6 % in 2012 and it attracted more than million shoppers to its stores. Aldi’s core customers are the one who are extremely conscious in terms of price at the same time not compromising with the quality of the products offered at the store. With Aldi’s simple concept of offering low-priced products, it has been able to attract millions of customers to its stores. Positioning strategy hence should be based on the ‘value for money’ concept. Since globally Aldi is famous for low price-high quality product selling concept and it should use the similar positioning strategy for New Zealand retail market as well.