23 11月 论文代写：营销管理
Sonoma’s premium solution for price cut is to distinguish their products from cheap, low quality bread and promoting their hand-made bread on a healthier and value for money level. Helping customers to build their confidence on the breads they choose based on Sonoma’s high-grade productions process, starting from sourcing quality ingredients, highly trained staffs, nutrient recipients and friendly customer service. As for competing with other artisan bakery stores, Sonoma should join hands with them by promoting their products on websites and social medias to exchange trust, so they can be unified to prepare potential strikes from retailers. Internally, Sonoma needs to constantly monitor product quality, build solid relationship with suppliers (it is better for Sonoma to seek more than one supplier) and form a price setting panel to carefully place the price at a substantial ground. Discounts can be applied to certain products, but not necessarily required for the best sells.
Sonoma is a bread manufacturing brand which has been which has been struggling to ensure its stand in Australia. In this market research the demonstration has been done in order to find the reaction of the customers in the present competitive world where the companies are offering less prices to the customers and to analyze the ways by which Sonoma can not only stand their market by outcasting their competitors but they can also buld their market reputation. The studies has been successfully done to find out the reasons for the price war among different competitors. The PESTAL analysis has been done along with the study on the opportunities and threat for Sonama with respect to the market so as to ensure that earn a good revenue in the future. This report has successfully done the analysis of the market for the sales of the bread by Sonoma and have made evident a number of cases by which the revenue of the products can be increased and they can successfully stand in the market not only at present, but also in future.