代写论文:巴伯分销渠道及策略

18 1月 代写论文:巴伯分销渠道及策略

代写论文:巴伯分销渠道及策略

在港口的情况,但有一个需要强大的分销网络,因为英国的零售环境竞争激烈。虽然主要是用推的策略,巴伯推荐投资拉动策略。通过互联网的网络营销的时代已经打开了无限的方式和范围,注入新的思想,分销网络。这一策略必须要考虑到网络零售业的发展。人推荐使用互联网的先进工具,以便更集中的方式,了解客户的购买趋势,并以供应链管理和物流进行有效的管理,对经销商的库存有限责任。

通过各种方法和渠道,产品可通过各种方法和渠道销售到最终用户(客户)。仅当他的存在是有限的,生产商不能在大众面前到达公众的。产品在到达客户之前必须经过大量的渠道。该部门的人员也被称为渠道。销售渠道可以是批发的卖方/分销商,零售商,销售代理,制造商的代表,直接销售,间接销售,通过互联网销售。巴伯使用更多的批发销售/分销商网络,它的合作伙伴与其他零售分销网络(蒙特福德,1998)。在扩张的背景下,建议可以在竞争激烈的英国零售环境下巴伯制作。

巴伯的理想方式是指定批发分销商谁会从他们的制造单位质量好的商品购买和出售给零售(小)水平的交易者。这可以确保巴伯零售表示有更多的覆盖面积。

代写论文:巴伯分销渠道及策略

In the case of Barbour, however there is a need for strong distribution networks because the retail environment of the United Kingdom is intensely competitive. While predominantly using push strategies, Barbour is recommended to invest in pull strategies too. The age of Online Marketing via Internet has opened unlimited ways and scope to infuse fresh thoughts into the Distribution Network. The strategy has to be to evolve taking in mind the online retail trade too. And Barbour is recommended to use the advanced tools of Internet so as to get a more focused approach and to understand the purchase trends of the customers, and also so as to have the supply chain management or logistics to be effectively managed with limited stock burden upon the Distributor.
A product can be marketed to the end user (Customer) through various methods and channels. The manufacturer alone cannot reach the public in mass as his presence is limited. The product has to go through a multitude of channels before reaching the Customer. The persons involved in the sector are also called Channels. The Channels of Sale could be the Wholesale seller / Distributor, the retail seller, Sales agent, manufacturer’s representative, Direct Sales, Indirect Sales and Sales through Internet. Barbour uses more of a wholesale seller/distributor network where it partners up with other retail distributor networks (Montford, 1998). In the context of expansions, some recommendations can be made for Barbour in the context of the competitive UK retail environment
The ideal way for Barbour would be to appoint Whole Sale Distributors who would take purchase in Good quality merchandise from their manufactory units and sell them to the retail (small) level traders. This could ensure that Barbour has more area coverage in retail representation.

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